APG|SGA wins tender from the municipality of Lancy
Starting in 2025, all 146 analog billboard spaces in the Geneva municipality of Lancy will be included in APG|SGA’s long-term portfolio. The OOH company was awarded the contract as the marketing partner following a competitive bidding process.
APG|SGA has won the tender put out by the municipality of Lancy for the marketing and management of posters on public land. Financial aspects accounted for around fifty percent of the evaluation criteria. Sustainability, a marketing concept to be drawn up, the organization and various references regarding cooperation with existing partners were also assessed.
The partnership with Lancy comprises a total of 146 advertising spaces throughout the area. The contract was concluded for a period of five years and will begin in January 2025.
