25 Years of Mediaschneider: The Industry Celebrates Founder Urs Schneider
On a hot summer evening in Zurich, 250 guests raised a toast to Mediaschneider’s 25th anniversary—and to an agency that has been shaping creative, data-driven media planning for a quarter of a century.
Mediaschneider Anniversary: A Summer Evening That Brings the Industry Together
Since 2001, Mediaschneider has been one of Switzerland’s leading independent media agencies. Last Thursday evening, the industry was in a festive mood: About 250 clients, partners, employees, friends, and colleagues accepted the invitation to Mediaschneider’s anniversary celebration at the Riithalle’s beer and wine garden in Zurich—and warmly celebrated a success story that spans a quarter-century.
Moritz Schneider, Christoph Bürge, Alexandre Gilliard, Urs Schneider, and Monika Mäder were absent from the celebration
That evening, founder Urs Schneider knew just how to entertain the guests with anecdotes from past decades. Among them were stories that are nothing short of astonishing today: a twelve-page ad spread for the launch of a new Swiss campaign, or innovative seven-second spots for Love Life—at a time when video advertising in digital media didn’t even exist yet. Schneider emphasized that creative, innovative, and data-driven media strategy and planning have always been the driving force behind the agency and the recipe for success in effective campaigns—all the more so now that the media landscape has become significantly more dynamic and exciting thanks to digital channels.
Charm, anecdotes, and many personal reflections
As someone who knows the agency well, host Monika Schärer charmingly guided the evening and repeatedly invited clients, employees, and colleagues to share their thoughts. Her personal anecdotes sparked further conversation and helped create the special atmosphere of this long summer evening.
In his opening remarks, Christoph Bürge, CEO of Mediaschneider, highlighted the enthusiasm and dedication that have defined the agency and its employees for a quarter of a century and will continue to carry them into the future. According to Bürge, Mediaschneider sees itself as a driving force in the collaboration between clients, creative teams, and marketers—at the heart of modern media planning. Urs Schneider will remain with the agency as Chairman of the Board of Directors.
Independent, family-owned, and forward-looking
According to the company, Mediaschneider plans and executes customized, data-driven, and creative media campaigns across all channels—always with the goal of maximizing the return on every advertising investment. The agency has been independently owned and family-run since 2001. The Mediaschneider Group also includes Mediaschneider Bern and TWM The Whole Media in Basel. The group serves leading Swiss companies and, according to its own figures, handles up to 10 percent of the media volume in Switzerland.
For more information about Mediaschneider, visit https://www.mediaschneider.com.
