Media Focus: Declining advertising market in September
After a slight recovery in August, the Swiss advertising market saw a decline again in September. Compared to the same month last year, total advertising volume fell by 2.1 percent. As Media Focus reported on Friday, 395.5 million Swiss francs worth of advertising was placed in the media in September.
The market research institute observed growth in the poster, internet, specialty press and television media groups. However, the largest advertising platform comprising the daily press and regional and Sunday print media was unable to improve its position. Cinema advertising, the general, financial and business press as well as specialist publications were also unable to catch up.
Advertising expenditure clearly continues to suffer from the uncertain economic situation. CHF 2.79 billion flowed into the advertising market in the first nine months of the year, which is around 5.9% less or around CHF 177 million less than in the same period in 2008.
Household items and appliances grew by around 20% compared to the previous year, almost exclusively due to intensive advertising for detergents. Cosmetics and personal care products recorded growth of around 17%. Image advertising also improved significantly, also by 17%. Advertising pressure doubled in the political campaigns segment thanks to the referendum weekend on September 27. Financial services declined sharply at 22%. There was also a major drop of almost 20% in the beverages segment. Massively less advertising was placed for the small group of tobacco products, with advertising pressure plummeting by a good 80%.
www.mediafocus.ch
Advertising expenditure clearly continues to suffer from the uncertain economic situation. CHF 2.79 billion flowed into the advertising market in the first nine months of the year, which is around 5.9% less or around CHF 177 million less than in the same period in 2008.
Household items and appliances grew by around 20% compared to the previous year, almost exclusively due to intensive advertising for detergents. Cosmetics and personal care products recorded growth of around 17%. Image advertising also improved significantly, also by 17%. Advertising pressure doubled in the political campaigns segment thanks to the referendum weekend on September 27. Financial services declined sharply at 22%. There was also a major drop of almost 20% in the beverages segment. Massively less advertising was placed for the small group of tobacco products, with advertising pressure plummeting by a good 80%.
www.mediafocus.ch
