It's Sunday and all Swiss read
Sunday Newspapers Last year, Sunday newspapers attracted even more readers than commuter newspapers: Their reach rose by a whopping 25 percent in German-speaking Switzerland alone.
Sunday press Sunday newspapers attracted even more readers than commuter newspapers last year: Their reach increased by a whopping 25 percent in German-speaking Switzerland alone.There is no longer any question: the German-speaking Swiss's favorite Sunday activity is reading the newspaper. The market for Sunday newspapers experienced a dynamic upward trend last year that has not been seen for a long time. No wonder, as the figures from NZZ am Sonntag (NZZaS) are now available, which Mach is reporting for a whole year for the first time. The 434,000 men and women who leaf through it on Sundays give the entire reading public in German-speaking Switzerland a boost to 2.3 million readers, but not at the expense of the previous market players SonntagsZeitung and SonntagsBlick, as one might have assumed when the Sunday edition from Falkenstrasse was launched on March 17, 2002. On the contrary, the Tamedia-Sonntagsblatt even registered the strongest upward trend of the last four years (plus 30,000 readers). With 813,000 readers, its audience is still almost twice as large as that of the NZZaS.
Although the SonntagsBlick was no longer able to make further gains, its reach of 25.2 percent is still higher than in 2000 - and with 10,26,000 readers it is still the lonely leader among Swiss-German newspapers.
The heir is already full
After Ringier discontinued its Sunday title Dimanche.ch on June 22 and the paper therefore no longer appears in the readership study, the French-speaking Swiss Sunday market is now 123,000 readers short - the last time the newspaper, which is only three and a half years old, reported this figure.
The loss will hardly hurt for long, as the division of the inheritance is already in full swing - with, of course, only one contender: le Matin Dimanche from Edipresse. Even after deducting a number of double readers, it is still likely to win tens of thousands of copies.
Le Matin Dimanche, which has now regained its monopoly, did not even need to do this. Even though it was slightly on the defensive in the reporting period, it remains the absolute leader among Switzerland's newsstand newspapers with a new reach of 45.4 percent - only Corriere del Ticino (43.5 %) has a similarly strong circulation.
Bignasca on the upswing again
The (free) Sunday papers also continued to gain ground in Ticino. The still young Il Caffè della Domenica has slowed down its audience expansion somewhat. However, together with the 3000 new readers, the paper, in which Ringier holds a 45 percent stake, now has a respectable reach of 38.5 percent - that's exactly 100,000 readers according to the Wemf surveys.
In addition to the slower advance of the competition, the Mattino della Domenica is now benefiting. After the Lega paper had lost a massive amount of readership in the previous three years - partly due to the relaunch of Il Caffè della Domenica - it now has 10,000 more readers. Giuliano Bignasca's Sunday title is making up for the accumulated losses of the previous year and is also gaining additional readers.
readers, but remains well behind the competition with 86,000.
For 2.3 million Swiss people, the newspaper is already a must for breakfast on Sundays.
Daniel Schifferle
Although the SonntagsBlick was no longer able to make further gains, its reach of 25.2 percent is still higher than in 2000 - and with 10,26,000 readers it is still the lonely leader among Swiss-German newspapers.
The heir is already full
After Ringier discontinued its Sunday title Dimanche.ch on June 22 and the paper therefore no longer appears in the readership study, the French-speaking Swiss Sunday market is now 123,000 readers short - the last time the newspaper, which is only three and a half years old, reported this figure.
The loss will hardly hurt for long, as the division of the inheritance is already in full swing - with, of course, only one contender: le Matin Dimanche from Edipresse. Even after deducting a number of double readers, it is still likely to win tens of thousands of copies.
Le Matin Dimanche, which has now regained its monopoly, did not even need to do this. Even though it was slightly on the defensive in the reporting period, it remains the absolute leader among Switzerland's newsstand newspapers with a new reach of 45.4 percent - only Corriere del Ticino (43.5 %) has a similarly strong circulation.
Bignasca on the upswing again
The (free) Sunday papers also continued to gain ground in Ticino. The still young Il Caffè della Domenica has slowed down its audience expansion somewhat. However, together with the 3000 new readers, the paper, in which Ringier holds a 45 percent stake, now has a respectable reach of 38.5 percent - that's exactly 100,000 readers according to the Wemf surveys.
In addition to the slower advance of the competition, the Mattino della Domenica is now benefiting. After the Lega paper had lost a massive amount of readership in the previous three years - partly due to the relaunch of Il Caffè della Domenica - it now has 10,000 more readers. Giuliano Bignasca's Sunday title is making up for the accumulated losses of the previous year and is also gaining additional readers.
readers, but remains well behind the competition with 86,000.
For 2.3 million Swiss people, the newspaper is already a must for breakfast on Sundays.
Daniel Schifferle
