The new one in a nutshell
The new Advertising Week will be published on Friday, here you will find a selection of topics.
Top Story: WeChat? But for sure!
Transferring money, ordering a cab, shopping at the market or paying the water bill? The Chinese have an app for all this and much more: Weixin, better known outside China as WeChat. Anyone who wants to do business in China cannot do without a WeChat presence. The experts at the Process branding agency, which has offices in Shanghai and Taipei as well as Zurich, know how such a presence can succeed.
Read the full article in the magazine. Not receiving the magazine yet? You can order the current issue or a trial subscription here.
Head of the week: The high-flyer
Fashion designer Adrian Margelist has taken off internationally with his bags for the luxury brand MCM. After exciting times in London, Asia and most recently Berlin, the man from Valais is now returning to his home country as creative director of outdoor supplier Mammut.
Read the full article in the magazine. Not receiving the magazine yet? You can order the current issue or a trial subscription here.
People: 13 questions for... Reto Schild, Creative Director and Partner at Maxomedia
If he hadn't become an advertiser, he would have been a ski racer. Reto Schild thinks he comes very close to the cliché of an advertiser: "I'm enthusiastic about everything, like to hear myself talk and wear sneakers with suits...".
Read the full article in the magazine. Not receiving the magazine yet? You can order the current issue or a trial subscription here.
Marketing: Modern Marketing Blueprint
"In order to assert ourselves against the dominance of the Amazons of this world, we need extremely personalized customer experiences. To achieve this, we should take extreme personalization to heart as a strategic maxim. By ensnaring the individual with intelligent one-to-one personalization, contextual references, cross-channel communication and right-time/right-place/right-messages. We have to let ourselves be driven a little mad...".
Read the full article in the magazine. Not receiving the magazine yet? You can order the current issue or a trial subscription here.
Brands: Rolls-Royce of chairs
In Glarus, people are proud of the products made by the horgenglarus manufactory with its specialty of bending wood in steam. The process makes the chairs stable and beautiful, saves material and is also sustainable in the truest sense of the word: chairs from horgenglarus will last a lifetime. But what makes the seating from the Glarus-based manufacturer such a hit that it can be found in the Federal Palace in Bern as well as in other (exclusive and secular) buildings in Switzerland and abroad?
Read the full article in the magazine. Not receiving the magazine yet? You can order the current issue or a trial subscription here.
