The modern performers
Those who are experience- and achievement-oriented strive for autonomy and self-actualization. They associate professional success with living life to the fullest, and they are early adopters of new technology.
The experience and performance-oriented strive for autonomy and self-realization. They combine professional success with an intense life and are early adopters of technological innovations. modern performers describe a new, young and performance-oriented generation that strives for autonomy and self-realization. Modern performers are strongly materialistic. They seek advancement, the combination of professional success and an intense life. However, the life plans of modern performers are not linear: they consistently seize all opportunities that present themselves and make the most of them. In both their professional and private lives, this segment strives for the widest possible range of experiences. This is why globalization and the accompanying social changes are seen as an opportunity. Modern Performers have a close relationship with new media, and this milieu plays a pioneering role in the use of innovative products and new technological developments. Modern performers strive for an exclusive but unconventional lifestyle in all areas. In their leisure time, they seek a balance to their above-average commitment in their professional lives. Visits to discotheques and clubs, video games, but also physical activity in ball sports such as football or handball as well as skiing or going to the gym are among the most popular leisure activities.
Modern performers make up ten percent of the Swiss consumer potential* (approx. 6,100,000 people); this milieu is mainly found in German-speaking and French-speaking Switzerland, but five percent of respondents in Ticino also count as modern performers. In a comparison of milieus, this segment is the youngest: the main age group is under thirty. Modern performers are predominantly unmarried (64 %) and predominantly male. Medium and high educational qualifications dominate, and a large proportion of the segment is still in education (26 %). The modern performers include freelancers, employees and skilled workers. If personal income is already available, it is over CHF 4000.
Modern performers make up ten percent of the Swiss consumer potential* (approx. 6,100,000 people); this milieu is mainly found in German-speaking and French-speaking Switzerland, but five percent of respondents in Ticino also count as modern performers. In a comparison of milieus, this segment is the youngest: the main age group is under thirty. Modern performers are predominantly unmarried (64 %) and predominantly male. Medium and high educational qualifications dominate, and a large proportion of the segment is still in education (26 %). The modern performers include freelancers, employees and skilled workers. If personal income is already available, it is over CHF 4000.
