Cablecom expands customer service and marketing
Cablecom has created a new division called «Operational Excellence & Customer Experience.» In addition, the company is aligning its marketing organization with its new customer-centric business strategy. Trine Olsen has served as Director of Marketing since mid-January, and David Patarica has been appointed Director of Operational Excellence & Customer Experience.
The new "Operational Excellence & Customer Experience" division complements the previously established Business Deployment division, Cablecom wrote in a press release on Thursday. The "Operational Excellence & Customer Experience" team has a single task: to ensure that the same high-quality customer experience is offered wherever the company comes into contact with its customers.
In addition, the company systematically aligns its marketing and communication with existing customer needs in order to specifically address customers and their wishes with both its products and its customer approach.
Trine Olsen took over the position of Director Marketing in mid-January. Born in Denmark, she has lived in Switzerland for over ten years and holds a Master of Economics & Business Administration with a focus on international marketing. Most recently, she was Senior Group Brand Manager at Mars Switzerland. Her main task over the next few months is to define and implement Cablecom's new "Go to market" strategy and create a holistic new customer experience. In addition, Trine Olsen is responsible for ensuring that the company's overall customer-centric approach is translated into a new visual identity with the previously announced rebranding. However, according to the press release, Cablecom is deliberately only taking this step once the measures and improvements that have been introduced are also increasingly noticeable to the outside world.
David Patarica, who has held various positions at Cablecom for many years and has extensive experience in customer service, has been appointed Director Operational Excellence & Customer Experience. In his new role, he and his team will work closely with management to drive cultural change and the necessary process changes with a view to improving the customer experience.
Both Trine Olsen and David Patarica will report to Koen Verwee, Vice President Marketing and Product Management at Cablecom.
In addition, the company systematically aligns its marketing and communication with existing customer needs in order to specifically address customers and their wishes with both its products and its customer approach.
Trine Olsen took over the position of Director Marketing in mid-January. Born in Denmark, she has lived in Switzerland for over ten years and holds a Master of Economics & Business Administration with a focus on international marketing. Most recently, she was Senior Group Brand Manager at Mars Switzerland. Her main task over the next few months is to define and implement Cablecom's new "Go to market" strategy and create a holistic new customer experience. In addition, Trine Olsen is responsible for ensuring that the company's overall customer-centric approach is translated into a new visual identity with the previously announced rebranding. However, according to the press release, Cablecom is deliberately only taking this step once the measures and improvements that have been introduced are also increasingly noticeable to the outside world.
David Patarica, who has held various positions at Cablecom for many years and has extensive experience in customer service, has been appointed Director Operational Excellence & Customer Experience. In his new role, he and his team will work closely with management to drive cultural change and the necessary process changes with a view to improving the customer experience.
Both Trine Olsen and David Patarica will report to Koen Verwee, Vice President Marketing and Product Management at Cablecom.
