On the website "marketing2017.ch" the twelve trends are described in detail by nine experts, including Prof. Dr. Sven Reinecke, Director of the Institute of Marketing at the University of St. Gallen (HSG) and head of the "Best Practice in Marketing" research program.Vivid and helpfulThe individual trends are presented clearly and concisely with videos, text and graphics. The descriptions include best practice examples, explain the reasons for the relevance, present implications for action and questions for managers, also show counter-theses and critical reflections and refer to further resources and links on the topic.If you want, you can read up on a topic relatively quickly and take action yourself with the help of the implications for action, questions and references to further resources.The twelve trendsAccording to the study, the following trends are particularly relevant for marketing in 2017 and beyond:1. Human Centered Design Thinking2. The Convenient Customer3. Personalization4. Sensor-driven marketing5. Big data management6. Marketing automation7. Seamless Integration8. Content Marketing9. Customer Integration10. Flexible Use11. Integrated Customer Experience12. TransparencyMetastudySven Reinecke's research team arrived at these trends based on the evaluation of numerous other studies, including those by Gartner, IBM and Forrester. "We took the liberty of filtering them out on the basis of a secondary analysis: What are the trends that will move marketing executives in the coming years," says Reinecke in an intro video on "marketing2017.ch". The trend study makes no claim to completeness or representativeness, but does make a claim to relevance, and was developed as part of the Excellence Program headed by Sven Reinecke. "Best practice in marketing"which will shape cross-industry learning processes between leading companies and science. The publication was supported by the Metadesign agency. A poster, which can be downloaded as a PDF download here shows the twelve marketing trends with a brief description of each.
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On the website "marketing2017.ch" the twelve trends are described in detail by nine experts, including Prof. Dr. Sven Reinecke, Director of the Institute of Marketing at the University of St. Gallen (HSG) and head of the "Best Practice in Marketing" research program.Vivid and helpfulThe individual trends are presented clearly and concisely with videos, text and graphics. The descriptions include best practice examples, explain the reasons for the relevance, present implications for action and questions for managers, also show counter-theses and critical reflections and refer to further resources and links on the topic.If you want, you can read up on a topic relatively quickly and take action yourself with the help of the implications for action, questions and references to further resources.The twelve trendsAccording to the study, the following trends are particularly relevant for marketing in 2017 and beyond:1. Human Centered Design Thinking2. The Convenient Customer3. Personalization4. Sensor-driven marketing5. Big data management6. Marketing automation7. Seamless Integration8. Content Marketing9. Customer Integration10. Flexible Use11. Integrated Customer Experience12. TransparencyMetastudySven Reinecke's research team arrived at these trends based on the evaluation of numerous other studies, including those by Gartner, IBM and Forrester. "We took the liberty of filtering them out on the basis of a secondary analysis: What are the trends that will move marketing executives in the coming years," says Reinecke in an intro video on "marketing2017.ch". The trend study makes no claim to completeness or representativeness, but does make a claim to relevance, and was developed as part of the Excellence Program headed by Sven Reinecke. "Best practice in marketing"which will shape cross-industry learning processes between leading companies and science. The publication was supported by the Metadesign agency. A poster, which can be downloaded as a PDF download here shows the twelve marketing trends with a brief description of each.
