Zweifel and Aromat: Two Swiss cult brands combined in one pack
Two beloved Swiss brands are joining forces: Starting December 1, Zweifel’s new Original Chips with Aromat will be available in stores as a limited edition. The pre-launch event showed that the chips are in high demand even outside the internet. The agencies responsible are Jung von Matt Limmat, Jung von Matt Impact, and June Corporate Communications.
It all started with a TikTok video. In the summer of 2025, Swiss creator Dabbax posted the most obvious idea of all: doubt chips with flavoring. What began as a spontaneous post went viral. Other well-known faces soon jumped on board - including TV chef Noah Bachofen and Tiktoker Logiksixtysix. Both further fueled the idea and publicly campaigned for Zweifel Aromat Chips. 20 Minuten also reported on the trend several times.
Zweifel and Aromat from Unilever Switzerland took up the idea and jointly developed a limited edition - a genuine community collaboration that turned a viral wish into a real product.
At the same time, Jung von Matt Limmat and Zweifel worked together on the creative implementation. The focus was on the community - and a consistent arc of suspense.
"We didn't just want to market a new product, we wanted to show how brands can listen and react quickly. The community was the heart and compass of this campaign," says Dominique Magnusson, Creative Director at Jung von Matt Limmat.
Jürg Brauchli, Head of Brand Communication at Zweifel Chips & Snacks AG, adds: "The campaign is a prime example of co-creation in action: Zweifel and Jung von Matt LIMMAT worked creatively hand in hand - with a lot of speed and passion. Although it bears our signature, it gives the stage to those who made the idea great: the community."
The campaign kicked off in late summer with a teaser on Zweifel's social media channels - a hint that "something could be in the quiver". However, there was no official confirmation until recently: Zweifel confirmed the community's wish with the reel "You wished for it, we made it". This was followed by videos with the creators Logiksixtysix and Noah Bachofen, a CGI megaposter on a high-rise building and contributions that showcased history, taste and packaging. Symbolically at the center: the slogan "from you. for you".
The final asset finally announced the physical pre-launch event, at which the chips are exclusively available before the official sales launch. The centerpiece is a converted Zweifel delivery van, which presents itself as a nostalgic neighborhood shop in the middle of Zurich and attracts a lot of attention. The next and final event will take place this Saturday, November 15, in Lausanne.
The campaign has been running organically and paid on TikTok and Meta since the end of October. Jung von Matt Impact was responsible for the media strategy, while June Corporate Communications provided PR support.
Customer: Zweifel Chips & Snacks AG. Agencies: Jung von Matt Limmat, Jung von Matt Impact, June Corporate Communications. External partners:inside: Marty-Trezzini, Das alte Lager, Studio Canapé, Hofmarschall, Mükü.
