Two musketeers for the workplace
Office furniture The Swiss office chair manufacturer Stoll Giroflex introduces a new generation of swivel chairs.
Office furniture Swiss office chair manufacturer Stoll Giroflex launches a new generation of swivel chairs A representative survey on job satisfaction conducted by Demoscope provides sobering results: 20 percent of Swiss employees are poorly motivated in their job. 62 percent are considered average and only 18 percent are fully motivated. Stoll Giroflex is convinced that the right attitude to work is also the result of a working environment that is optimized to suit individual needs. That is why the leading
office chair manufacturer in Switzerland specialized in the problem of long-term sitting years ago.
With the Athos and Aramis models, the Koblenz-based company is launching a new generation of swivel chairs onto the market. The two models, which owe their names to two musketeers, are characterized by ergonomics, comfort, quality of workmanship and design.
In the launch campaign, however, the Transformer agency focuses less on these "hard factors". Instead, the product positioning focuses on the subjective sitting experience and thus the relationship between the person and the chair, as consultant Nik Hartmann explains. In two advertisements, people make their intimate relationship with the product visible and tangible. The cool ambience in which the models pose is intended to support the design claim. The claim "My style, my chair" is intended to emphasize the individual needs of the employees.
If the advertising promise is to be believed, the new generation of swivel chairs would be the ideal Christmas present for the workforce. Perhaps the next job satisfaction survey would even be more positive - true to the motto "one for all, all for one".
An intimate relationship: Transformer shows for Stoll Giroflex that you can like office chairs.
office chair manufacturer in Switzerland specialized in the problem of long-term sitting years ago.
With the Athos and Aramis models, the Koblenz-based company is launching a new generation of swivel chairs onto the market. The two models, which owe their names to two musketeers, are characterized by ergonomics, comfort, quality of workmanship and design.
In the launch campaign, however, the Transformer agency focuses less on these "hard factors". Instead, the product positioning focuses on the subjective sitting experience and thus the relationship between the person and the chair, as consultant Nik Hartmann explains. In two advertisements, people make their intimate relationship with the product visible and tangible. The cool ambience in which the models pose is intended to support the design claim. The claim "My style, my chair" is intended to emphasize the individual needs of the employees.
If the advertising promise is to be believed, the new generation of swivel chairs would be the ideal Christmas present for the workforce. Perhaps the next job satisfaction survey would even be more positive - true to the motto "one for all, all for one".
An intimate relationship: Transformer shows for Stoll Giroflex that you can like office chairs.
Simone Keller
