Zurich relaxes with Honegger von Matt
Honegger von Matt will become Zurich Insurance's new lead agency, succeeding Weber Hodel Schmid.
After Weber Hodel Schmid, Honegger von Matt will be the new lead agency of Zurich Insurance.The collaboration came about through a competitive presentation and will start on July 1. "The change of agency had content-related reasons," explains Christian Merk, Head of Corporate Communications at Zurich Insurance. "Our product landscape is difficult to present, which is why you should always have it looked at from different angles." The strategic positioning is not changing.
The parties involved are keeping quiet about what Honegger von Matt wants to contribute: "I don't want to waste any powder at this point," says David Honegger. No concrete statements are being made about the size of the budget either, but according to Honegger, it is within the previous range. Mediafocus shows a media budget of CHF 4.4 million for Zurich Insurance in 1999, and CHF 5.7 million for Zurich Invest.
WHS has lost out. "It hurts us because we were strongly committed to Zurich's business structure," comments Urs Läubli, responsible for operations at WHS International. Apparently, Zurich Insurance is striving for a uniform appearance of the various business units. "We would even have sacrificed the successful little animals for this," Läubli regrets. As lead agency, HvM is now responsible for an umbrella campaign that creates an identity that transcends business units. (ba)
The parties involved are keeping quiet about what Honegger von Matt wants to contribute: "I don't want to waste any powder at this point," says David Honegger. No concrete statements are being made about the size of the budget either, but according to Honegger, it is within the previous range. Mediafocus shows a media budget of CHF 4.4 million for Zurich Insurance in 1999, and CHF 5.7 million for Zurich Invest.
WHS has lost out. "It hurts us because we were strongly committed to Zurich's business structure," comments Urs Läubli, responsible for operations at WHS International. Apparently, Zurich Insurance is striving for a uniform appearance of the various business units. "We would even have sacrificed the successful little animals for this," Läubli regrets. As lead agency, HvM is now responsible for an umbrella campaign that creates an identity that transcends business units. (ba)
