To the money also pushes the design
A new postgraduate course in Design Culture will start in March at the HGK Zurich.
A new postgraduate course in Design Culture starts at the HGK Zurich in MarchThe postgraduate course in Design Culture at the Zurich School of Art and Design focuses on the convergence of design and culture and project management. The course aims to bring together management and design: "A kind of follow-up competence should be created at the interface between business and aesthetic design," is how Hannes Wettstein describes the concept. And it's about cross-references: "How do certain currents and trends develop? How do they link up with each other?" adds Richard Feurer.
Content-relevant elements and non-subject-specific questions of design are thus the program of the first postgraduate course in Design Culture at the Zurich School of Art and Design. The project, which is unique in Europe, starts in March. The registration deadline is mid-January.
Twenty participants from the fields of media, design, art, architecture and design, but also lawyers, programmers and web designers would be ideal for the course. And, of course, it would also be ideal "if one already comes with an order from a partner.
With a close connection to the economy, the two directors of studies namely want to establish a real connection to current tasks. It is a goal, both in terms of content and financially, that actual assignments from the business world are dealt with. In other words, learning by doing instead of abstract knowledge.
The in-service course is designed to generate new interactions between participants. "Many designers work with an artistic approach and haven't actually dealt with the business side. What are the needs of the company? Where does it work towards?", Richard Feurer specifies. The course therefore wants to show and instrumentalize what is happening in the institution: How do processes work in the area of corporate culture?
For Wettstein, possible outside commissions in the field of corporate identity and corporate design could also be supplemented with basic research for such projects. Feurer: "One goal is also collaborations with other universities." The management team wants to network and coach such projects.
In this prototype of a working model at the interface between theory and practice, the mix of people hoped to unite on this course could also make interesting offers to the business community. Feurer: "The time would be ripe, because many companies are so anchored in their daily routine that they can't even think about research." Wettstein: "The classic boxes have to be broken open, because the interesting things happen at the interfaces today."
Both directors of studies already have many years of experience as lecturers and work together in a loose office community in Zurich Seefeld. Richard Feurer comes from the field of corporate identity, corporate design, media design and design direction. Hannes Wettstein works in a complementary field between architecture and product design and as a professor for product design in Karlsruhe "has already lived the modular method very strongly". Andreas Panzeri
Content-relevant elements and non-subject-specific questions of design are thus the program of the first postgraduate course in Design Culture at the Zurich School of Art and Design. The project, which is unique in Europe, starts in March. The registration deadline is mid-January.
Twenty participants from the fields of media, design, art, architecture and design, but also lawyers, programmers and web designers would be ideal for the course. And, of course, it would also be ideal "if one already comes with an order from a partner.
With a close connection to the economy, the two directors of studies namely want to establish a real connection to current tasks. It is a goal, both in terms of content and financially, that actual assignments from the business world are dealt with. In other words, learning by doing instead of abstract knowledge.
The in-service course is designed to generate new interactions between participants. "Many designers work with an artistic approach and haven't actually dealt with the business side. What are the needs of the company? Where does it work towards?", Richard Feurer specifies. The course therefore wants to show and instrumentalize what is happening in the institution: How do processes work in the area of corporate culture?
For Wettstein, possible outside commissions in the field of corporate identity and corporate design could also be supplemented with basic research for such projects. Feurer: "One goal is also collaborations with other universities." The management team wants to network and coach such projects.
In this prototype of a working model at the interface between theory and practice, the mix of people hoped to unite on this course could also make interesting offers to the business community. Feurer: "The time would be ripe, because many companies are so anchored in their daily routine that they can't even think about research." Wettstein: "The classic boxes have to be broken open, because the interesting things happen at the interfaces today."
Both directors of studies already have many years of experience as lecturers and work together in a loose office community in Zurich Seefeld. Richard Feurer comes from the field of corporate identity, corporate design, media design and design direction. Hannes Wettstein works in a complementary field between architecture and product design and as a professor for product design in Karlsruhe "has already lived the modular method very strongly". Andreas Panzeri
