Wom platform Kjero.com launches in Switzerland

Targeted word of mouth generates increased attention for brands and increased consumer involvement. "Through a Word of Mouth marketing campaign, brands can generate a large number of brand-related C2C interactions, i.e. conversations and recommendations, offline and online, and thus have a lasting influence on purchasing decisions," says Kjero Managing Director Stefan Ramershoven about the Word of Mouth offer from Kjero.com. According to studies by Nielsen and others, over 90 percent of consumers believe recommendations from friends and acquaintances, but only 50 percent believe advertising. Customer journey studies by touchpoint specialist Accelerom show that word of mouth is one of the most influential contact points for purchasing decisions.

To date, Kjero has planned and implemented word-of-mouth marketing campaigns in the confectionery, snacks, beverages, cereals, food, personal care, healthcare, pet food, cosmetics and electronics sectors for clients including Glaxo Smith Kline, Henkel, Nestlé, Beiersdorf, Bertolli and Intersnack. In Switzerland, Kjero.com is operationalized together with Value Ad Network Suisse, which has launched Mr. Wom, the first full-service provider for word-of-mouth marketing in Switzerland. "By expanding our offering to include Kjero.com Word of Mouth campaigns, we are completing our WoM marketing portfolio with a full service offering consisting of Word of Mouth Strategy & Planning, WoM Campaigns, WoM Solution and WoM Trainings", says Mark Leinemann, founder of MR. WOM. Kjero Managing Director Stefan Ramershoven adds: "With the launch of Kjero in Switzerland, we can now offer our customers cross-national WoM campaigns in the D A CH region". In fact, there is a cross-border campaign for the Swiss photo service provider Ifolor right at the launch of Kjero.ch. The campaign will take place in Germany, Austria and Switzerland.

Graphic from Accelerom on the relevance of recommendations in marketing