We ask the industry: Are pitches still up to date?
Agencies and clients are facing a dilemma. Over time, the traditional pitch process has evolved in a way that ties up a lot of resources on both sides. m&k Werbewoche.ch would like to hear your thoughts on this and is launching an industry survey.
When clients advertise mandates - or agencies apply for them - both sides are confronted with a phenomenon that is particular to the marketing and communications industry: Jobs have always been applied for in the form of "pitches".
To do this, the agency practically goes into advance work, developing ideas and visuals for a potential collaboration. It invests a lot of resources, but can always fall behind the competitors who are also competing in the pitch. In this case, the work done is literally "for nothing". The clients have to establish evaluation and coordination processes, convene focus groups and hire consultants. And they come under pressure to decide on the "perfect" partners - often without the relevant internal expertise and in a relatively short space of time.
As a result, the question of whether pitches are still up to date is nothing new. But the industry - neither on the part of the clients nor the agencies - has not yet found any conclusive answers. We would therefore like to continue the discussion on our platforms and in our media in the form of in-depth reporting: but first we need your help - your experiences, your thoughts.
As a member of either the agency or client side, how do you view pitches as a process? What positive and negative aspects do you see? And above all: What would you like to see in the future?
We will also deal with your answers in a later report, absolutely anonymous - All the more reason for us to appreciate your honest insights.
We are looking forward to your input -
The team from m&k and Advertisingweek.ch
