How phone anxiety divides generations Z, millennials and boomers
Recent studies reveal a growing gap in communication preferences between generations. Gen Z and Millennials often prefer digital communication and are reluctant to make phone calls.
According to a study by Robert Walters younger professionals - including Gen Z and millennials - prefer email and instant messaging for work-related communication. The study found that 59 percent of these younger workers prefer these methods to phone calls, and 50 percent admit to feeling uncomfortable making business calls.
For these younger generations, efficiency seems to be the key: Just 16 percent find calls to be an effective use of time, and only 14 percent use them as their primary method of communication. This preference for text-based communication has led to "phone anxiety" - a growing discomfort when making or receiving calls, the study authors are convinced.
In contrast, older generations such as Generation X and baby boomers continue to prefer direct, interpersonal communication. The study shows that 49 percent of these older employees believe that fewer calls and meetings could damage business relationships.
Christian Atkinson, Country Director of Robert Walters Switzerland, notes that while younger professionals are adept at using digital tools, this can sometimes come at the expense of meaningful face-to-face interactions. "Younger professionals, often referred to as 'digital natives', are adept at using technology to communicate, which increases productivity and convenience. The downside, however, is the potential loss of the personal connection that face-to-face or phone interactions can provide," explains Atkinson.
Understanding fear of the telephone and tackle
The increase in telephone anxiety correlates with the shift towards digital communication. People who suffer from telephone anxiety can experience stress, increased heart rate, nausea, trembling and difficulty concentrating when talking on the phone. This form of anxiety stems from the fear of embarrassing themselves or causing discomfort to the person they are talking to.
According to Atkinson, there are various strategies for overcoming the fear of the telephone and balancing communication preferences.
Young professionals should be given opportunities to practice in a controlled environment. This could help to reduce anxiety and build confidence.
By introducing mentoring programs, employees of different generations can learn from each other and understand different communication styles.
A balanced approach can also be effective: Digital communication is efficient, but integrating opportunities for phone and face-to-face interactions can build trust and relationships.
"Employers should consider employee preferences and strive for a balance that leverages the benefits of instant messaging while recognizing the value of face-to-face contact," advises Atkinson. By catering to different communication preferences and reducing the fear of using the phone, companies can create a more inclusive and effective working environment.
