What does a brand smell like?
Competitions: The future belongs to multisensory branding. The MetaDesign agency and the Pro Carton consortium are convinced of this.
Competitions The MetaDesign agency and the
Pro Carton interest group are currently conducting a study at the University of
Künste Berlin organized a student competition. The task: How does
the Chanel brand? What does the Lego brand taste like? What does the brand smell like
iPod? And how can the different senses be integrated into packaging?
embed? The focus is on a new development in care
of brands and the originality of the solutions used: The brand
should be experienced with several senses in order to emphasize the conciseness
and to strengthen the brand impression in the long term. Because: Multisensory
MetaDesign is convinced that branding is the future. According to
internal estimates, around 40 percent of the leading
Brand manufacturers develop strategies to achieve a higher
Brand loyalty of customers by appealing to several senses
reach.
Pro Carton interest group are currently conducting a study at the University of
Künste Berlin organized a student competition. The task: How does
the Chanel brand? What does the Lego brand taste like? What does the brand smell like
iPod? And how can the different senses be integrated into packaging?
embed? The focus is on a new development in care
of brands and the originality of the solutions used: The brand
should be experienced with several senses in order to emphasize the conciseness
and to strengthen the brand impression in the long term. Because: Multisensory
MetaDesign is convinced that branding is the future. According to
internal estimates, around 40 percent of the leading
Brand manufacturers develop strategies to achieve a higher
Brand loyalty of customers by appealing to several senses
reach.
