How do I inspire customers?

BOOK TIP This book provides business developers and designers with a guide on how they can successfully empathize with and inspire their customers.  "Put yourself in your customer's shoes and you will see what stumbling blocks there are on the way to a successful business deal". That's common sense. However, since not everyone is equally empathetic, Zurich-based management consultants Helmut Kazmaier, Glenn Oberholzer and Anita Eichholzer, together with illustrator Roland Siegenthaler, have written a booklet that explains the customer journey method in an easy-to-understand way. "Customer journeys are too useful not to know about them," says Helmut Kazmaier. "You can take your first steps on your own and get to know the method before tackling larger undertakings with professional support." The small pocket book with lots of illustrations is designed to help with this. Basically, understanding customer journeys is the basis for designing offers, processes and interactions that strike a chord with customers and thus stand out from the competition.Customer journeys: understanding customers and conquering oversaturated markets with phenomenal customer journeys Paperback: 36 pages, 25 euros via Amazon or as download via www.stimmt.ch ISBN-10: 3737522952ISBN-13: 978-3737522953