Advertising market largely stable in June
With a slight decrease of 0.8 percent compared to the same month last year, the advertising month of June recorded an advertising print of 382.6 million gross Swiss francs, according to Media Focus.
In the first half of 2015, cumulative advertising print of 2,376.2 million gross Swiss francs was measured, representing a year-on-year decline of 1.1 percent. The biggest increase was in the political campaigns submarket (+251 percent year-on-year), which can be attributed to the referendum on June 14.
Top position for food industry
With 39.6 million gross Swiss francs, the food industry leads the industry ranking in June, even if it is somewhat more defensive in terms of advertising than in the previous year (-3.2 percent). In the first half of the year, a cumulative advertising print of 238.9 million gross Swiss francs was generated. This means that the food sector had the highest advertising print of all sectors in the first half of 2015. In keeping with the barbecue weather, the top 10 advertised products in this sector include Migros meat and Bell products, as well as fresh products such as fruit and salads.
Sunshine in the leisure industry
Summer is here and the leisure, hospitality and tourism sector is advertising strongly. With an increase of 24.3 percent compared to the previous year, advertising pressure of 26.7 million gross Swiss francs was generated. McDonald's restaurants are once again at the top of the list of advertised products in this sector. Around 2.6 million gross francs were invested in advertising (+14.5 percent PY). This puts McDonald's restaurants in second place in the top 10 most advertised products across all sectors. The advertising drum was also beaten for Valais Tourism.With an advertising print of around 2 million gross francs, advertising expenditure was increased by 121.5 percent compared to the same month last year. This significant increase is also noticeable in the top 10 most advertised products across all sectors. Here, Tourism Valais ranks fifth.
Growing advertising pressure in telecommunications
Swisscom, Salt and Co. are putting on the advertising pressure: In June, the telecommunications sector recorded advertising print of 22.6 million gross Swiss francs, an increase of 27.7 percent compared with the same month last year. Swisscom leads the ranking of advertisers with an advertising print of 8.2 million gross francs. Salt (4.1 million gross francs) ranks second. The two advertisers almost doubled their advertising spend compared to the previous year: Swisscom increased its advertising print by 90.6 percent and Salt by 83.5 percent compared to the same month last year. Apple Switzerland also showed a considerable increase in advertising pressure. Advertising spend was increased by 421.7 percent year-on-year. This is partly due to the sales launch of the Apple Watch in Switzerland. Around 1.4 million gross Swiss francs were invested in advertising, which took place exclusively on TV in June.
