Advertising firm gives Zurich terrace a new look

Previously mainly Italian, international accents are now an important component. In the remodeled bar and lounge, you can feel how tradition and modernity meet, turning the terrace into a meeting place for generations. The values of the Bindella family, coupled with the new international look, were the cornerstones of the new image. The concept of the advertising agency unites past and present in one image, in one language, thus giving a unified perception.

Essential for the concept were creativity and cost efficiency. The communication should be simple, easily adaptable for any advertising media and reflect the terrace with its whole world. The different areas of the terrace should be independent and yet merge with each other. Thus, each area was assigned its own color with the same main graphic, which shows up in the menus, the webpage and the other promotional materials. This allows each area to be advertised separately as needed.

As key visuals, a visual world was created that mixes reality and illustration. A world with which the guest should personally identify and which takes up the theme of art, which has always been a central factor in the Terrasse. The story shows a couple that lives the day together and also independently in the Terrasse, discovering the whole cosmos of the traditional establishment. It shows the personality of the Terrasse, the new and previous competences. With additional claims like "for lovers", "for family", "for friends" and "for business" the whole range of the Terrasse is reflected, what the experience can be and what it should be.

Great importance was attached to the new media. The advertising materials are easy to adapt for social media, but also for in-house events and the new in-house website, which scores points above all for its usability. The guest should be offered added value that is omnipresent - not only in the terrace itself, but as soon as he thinks of the terrace. (pd)