Advertising expenditure really collapsed in April due to the poor economic situation. Advertising expenditure fell by 18.6 percent year-on-year to 323 million francs. Between January and April, revenue fell by a total of 10.3%, which corresponds to a loss of CHF 133 million. Poster advertising recorded the sharpest decline (-20.5 percent), followed by the consumer, financial and business press (-18 percent). The media group with daily newspapers and Sunday and regional weekly press earned 13 percent less between January and April than a year ago.
Only the trade press (+7%) and the Internet media group (+26.1%) stand out positively. However, their share of the overall market trend is very small. The key market of finance slumped by just under 30% in April, while vehicles fell by a good 21%. The only group to grow in April was energy, which rose by a good 13%.

The latest figures from Media Focus speak for themselves: advertising expenditure really slumped in April due to the poor economic situation. Advertising expenditure fell by 18.6% year-on-year to CHF 323 million.
Between January and April, revenues fell by a total of 10.3%, which corresponds to a loss of CHF 133 million, as Media Focus reported on Wednesday. Poster advertising recorded the sharpest decline (-20.5 percent), followed by the consumer, financial and business press (-18 percent).
The media group with daily newspapers and Sunday and regional weekly press earned 13 percent less between January and April than a year ago. Only the trade press (+7 percent) and the Internet media group (+26.1 percent) stood out positively. However, their share of the overall market trend is very small.
The key market of finance slumped by almost 30 percent in April and vehicles by a good 21 percent, both of which can be attributed to the major problems in the respective sectors. However, Media Focus attributes the slump in watches and jewelry by almost half to the fact that the Baselworld trade fair had already taken place in March this year. The only group that grew in April was energy, with a good 13%. In the first four months of 2009, advertising expenditure for political campaigns recorded the highest growth (+72.2 percent), followed by pharmaceuticals and health (+15.7 percent).
Migros spent the most on advertising in April, followed by Coop and Nestlé. The most advertised product was Bluewin TV, followed by the Nespresso Citiz coffee machine. Despite the car crisis, 5 cars are also in the top 10, mainly small and compact cars.