Further increase in advertising spending in March
Following the increase in February, advertising spending in Switzerland continued to rise in March. A total of 474.6 million francs was spent on advertising. That is 2.6 percent more than in March 2014.
The most money was spent on vehicle advertising in March. However, at 50.6 million francs, the total here fell by 3.3%. In contrast, more money was spent on food advertising, which recorded an increase of 6.3% to CHF 46.2 million. Retailers also stepped on the gas. They increased their advertising expenditure by 42.8% to CHF 40 million compared to the same month last year.
The biggest slump was in tobacco products. Here, the advertising budget plummeted by almost half to CHF 0.9 million. The IT sector also spent massively less (minus 31.1 percent) on advertising.
Broken down by company, the two retail giants Coop (up 30.4%) and Migros (up 23.5%) are at the top. Consumer goods manufacturer Procter & Gamble follows in third place (down 9.8%). The most popular product in March was Zalando.ch, ahead of Swisscom Vivo and UPC Cablecom Horizon Start Combi.
As in previous years, the most money was spent on TV advertising (32.1%), ahead of daily, weekly and Sunday press (27.2%). Only three percent of the budget was spent on internet advertising.
You can find the complete Advertising Market Trend Report from March 2015 here here.
