Less is more
René Worni's discomfort with advertising.
Advertising is good. Period. I'm not talking about the content of the advertising, but the fact that it makes the existence of media possible in the first place. In the post-paradigm era of free content, nobody wants to think otherwise. But hand on heart: the flood is enormous. It is getting bigger and bigger and continues to grow with every new media offering. On the Internet, the beacon of hope for the eagerly investing media industry, which is looking for redeeming and revenue-generating business models, it flashes in Flash animation and contrasts with the columns of text. And it seems to me that there are fewer of them each time. Sometimes the screen acts like a strobe flash.
Advertising contaminates every area of life anyway, and you can think of an inappropriate advertising slogan for every one, which has sometimes survived for decades in a dying lobe of the brain: Mänhätten eifach gärn or De Oli wetti än Atari (or similar) or Wär hätts erfunde läbt gsünser undsofortblabla.
Advertising is not simply good per se. It wasn't just heretical unease that made me think of this, but a colleague who came out as a militant opponent of advertising posters in the midst of daily business. Someone who is as magnetized by the lush billboards as the concrete landscapes once were by Zurich's sprayer Harald Nägeli. The city fathers of São Paulo, who banned advertising in public in their metropolis and thus put their importance - whether intentional or not - in the right light, also made me think of this.
The flood of messages that neutralize each other is counterproductive and can be unbearable. Less would clearly be more, more impact.
Advertising contaminates every area of life anyway, and you can think of an inappropriate advertising slogan for every one, which has sometimes survived for decades in a dying lobe of the brain: Mänhätten eifach gärn or De Oli wetti än Atari (or similar) or Wär hätts erfunde läbt gsünser undsofortblabla.
Advertising is not simply good per se. It wasn't just heretical unease that made me think of this, but a colleague who came out as a militant opponent of advertising posters in the midst of daily business. Someone who is as magnetized by the lush billboards as the concrete landscapes once were by Zurich's sprayer Harald Nägeli. The city fathers of São Paulo, who banned advertising in public in their metropolis and thus put their importance - whether intentional or not - in the right light, also made me think of this.
The flood of messages that neutralize each other is counterproductive and can be unbearable. Less would clearly be more, more impact.
