World Zapper

As the new Head of TV Sales at Cinecom, Roger Eckerlin wants to respond more creatively to the individual wishes of his customers.
new development. Because Cinecom has recently seen several
employees have come into fortunate circumstances, individual
tasks are constantly being redistributed internally. Now the cinema
and TV marketers these circumstances - combined with a few more
ideas - the reason for a new structure. Within this
Roger Eckerlin will take over the management of the TV division as of January 1, 2006. Until now, this business has been managed directly by Cinecom Managing Director Matthias Luchsinger.
has been managed. Roger Eckerlin has worked with him for four years.
years in customer service for Sat1. "My tasks are not
completely new," says the promoted employee, who continues to work closely with Luchsinger
will work together. However, Eckerlin is pleased that his commitment to
sales has now also been rewarded with "more responsibility". Selling is his great satisfaction in his job. He started with it
Eckerlin in the travel industry. From his desk at Kuoni, he has
dream trips, in which his customers then have everything
could forget. After two years, however, his own dreams had
Falling behind.

"The world of advertising" finally attracted him as a new goal. "I
I called all the big agencies and boldly presented myself as a career changer.
sold," says Eckerlin. McCann Erickson in Zurich, he was able to
convince. As a consultant there, for example, he supported the introduction of
Diax looks after them. But because travel fever and wanderlust never completely heal
he suffered a relapse in 1999. The advertiser went back to Kuoni, where he
As a buyer for Asia, I now also jet around the world several times myself
was allowed to. He then became a sales manager for a language school.
recruitment. Eckerlin ran an office for them in Boston for a year and
for six months in Amsterdam.

There comes an age when you want to settle down. "Now you want to
I really want to go into advertising and stay there," Eckerlin said to himself.
The decision was made easier by the fact that a great job at Cinecom
has become available. In September 2001, the comeback advertiser entered the
TV marketing. Although this industry did not interest him after the
The revolutionary events in connection with the attack on the World
Trade Center with the beginning of a crisis. This would be
but even worse for the travel industry, which has just been abandoned,
as it later turned out.

Either way, Roger Eckerlin has felt at home in the world of media ever since.
home. "Sales are still sales," he says - and that's where the
the same mechanisms, regardless of whether you're on vacation or in spots.
sell. But he has more fun now because he can talk to his customers.
and agencies are always looking for new creative solutions
and can continue to search for advertising on television.
can remain attractive, even if the future of Spots
is occasionally mocked. "Special forms of advertising" is one
Solution. During his time at Cinecom, a lot has happened in the area of
Sponsorship, single spots, split screens and product placement. Also
Cross-media has become a crucial topic. New to Eckerlins
From January 2006, 145 screens will also be installed in the stores of
belong to Coop Pronto.

Eckerlin and Cinecom can now make their ideas work.
now also on the window of Kabel 1.
in the development of bookings on Sat1. Eckerlin is proud of
"Celebrations", a program specially produced by Cinecom for the sponsor Vichy
has developed. Sat1 Switzerland can also be pleased about the success of
"People". The rival magazine was given a glittering and glamorous
on SF snatched away the grateful viewer group of younger people,
while in Leutschenbach it is mainly the over 59s who are served.

"It's also more fun to play the role of the little champion
than in a large and traditional company," says
Eckerlin. In any case, he and his team see the private sector in
as a "trailblazer" for Publisuisse in various respects, as far as the
marketing with more creative solutions. Large appliances
work differently. "We are flexible, have simpler structures
and do not have to approve an idea via five different instances
let. We have flat hierarchies and quick decisions. The
brings many advantages in this business."
However, Eckerlin also regrets the fact that many customers are
First wait for the reaction of the others. The
Sales manager, on the other hand, is attracted by "something new every day, if possible
to have". He also likes the hectic pace, a certain fast-paced nature of the
advertising and the "colorful group of people" who now share his world with him.
appear cosmopolitan and always surprising, even without traveling the world
let

The new Head of TV Sales at Cinecom defines himself primarily as a
Practitioner. "He learned the most important aspects of his craft on the job.
Purely for his personal ego, he still has the higher
Business degree. "Nice to have. But not
decisive for the match," he says. Nevertheless, Eckerlin is pleased that he will be
also received his diploma as a sales manager last weekend
has been handed out. "Now I finally have more time again
for the sport," he hopes for the coming season for snowboarding in the
Bergen instead of keyboarding to learn in Excel spreadsheets.

Andreas Panzeri