Continuing education in a nutshell
Swiss Marketing is getting fit for the future. A real offensive is being launched in the area of training. With a new corporate identity, the message of promising in-service training and continuing education is being brought to the relevant circles with greater clarity than before. "Marketingplus" shows the way.
Sometimes, when Power Point presentations tend to go on and on, when steamy chatterboxes spread hot air unhindered, you want to say this sentence. A phrase that may not speak of the utmost politeness at meetings and conferences, but would still be appropriate: "Now make a point!" Colloquially, this means that a speaker should come to the end of their speech. Hopefully with a statement that summarizes the essentials and gets to the point. Swiss Marketing is now doing the same. Whereby: there are even two intelligently placed points. And it's not the end of the story; on the contrary, a new offensive is being launched. With the "marketingplus" project, Swiss Marketing is ramping up a new type of communication in terms of training and further education.
Creating a bracket
"Marketingplus", says project manager Simon Hubacher, "is the generic term for our offensive in the education and examination sector." Around one and a half years ago, the communications manager on the Swiss Marketing Central Board set about creating a concept that would allow us to present a uniform visual identity together with all the supporting organizations. The successful redesign, which is now in place, shows the two directions of Swiss Marketing in separate colors: Blue stands for the association's activities, strawberry red for the topic of education. A refresh that amounts to a precision landing: where the blue dot is, the association is meant, the red dot stands for education and training. Know-how for marketing and sales knowledge in a nutshell.
The brochure that sums up "marketingplus" (part of which can be seen in the main image) is state of the art. Testimonials proclaiming the advantages of the dual pathway, concise descriptions of the main educational pathways, classification of vocational and higher vocational examinations in the world of business.
The new image is particularly relevant in the area of continuing education. A separate umbrella has been created for the education and examination sector, placing this segment on a professional level and creating a common bracket that encompasses Swiss Marketing and all the supporting organizations. The competencies of all the players involved are thus also visually bundled and clearly signalize: something is being done here for the next generation of marketing and sales professionals. An investment in the future, a commitment to knowledge that is not based on theoretical material, but is acquired in parallel with practice and can be used precisely where the markets are booming. From practice, for practice. This is exactly what has made the Swiss economy strong over the years. And exactly what the Swiss economy will need in the future.
Appealing not only to those hungry for further training
"Marketingplus" is also intended to usher in a new era in association communication. "We are doing this first and foremost," says Claude Dubois, Head of Examinations at Swiss Marketing, "because we want to reach our target group better and also expand it." The main aim is also to reach interested young people before they decide on a further education path. Or, as Dubois succinctly puts it: "Picking people up earlier". But that's not all; the aim is to widen the ripple effect. In addition to those interested in continuing education, the extended target audience also includes careers advisors and their associations as well as the key players in local human resources departments (see also interview with Peter Petrin). Contact is also being maintained with the Conference of Vocational and Advanced Vocational Examinations; if know-how and assistance were made available there and a budget were allocated, the objectives of "marketingplus" could be pursued even more efficiently and thus establish a kind of benchmark for the dual pathway.
Creating a bracket
"Marketingplus", says project manager Simon Hubacher, "is the generic term for our offensive in the education and examination sector." Around one and a half years ago, the communications manager on the Swiss Marketing Central Board set about creating a concept that would allow us to present a uniform visual identity together with all the supporting organizations. The successful redesign, which is now in place, shows the two directions of Swiss Marketing in separate colors: Blue stands for the association's activities, strawberry red for the topic of education. A refresh that amounts to a precision landing: where the blue dot is, the association is meant, the red dot stands for education and training. Know-how for marketing and sales knowledge in a nutshell.
The brochure that sums up "marketingplus" (part of which can be seen in the main image) is state of the art. Testimonials proclaiming the advantages of the dual pathway, concise descriptions of the main educational pathways, classification of vocational and higher vocational examinations in the world of business.
The new image is particularly relevant in the area of continuing education. A separate umbrella has been created for the education and examination sector, placing this segment on a professional level and creating a common bracket that encompasses Swiss Marketing and all the supporting organizations. The competencies of all the players involved are thus also visually bundled and clearly signalize: something is being done here for the next generation of marketing and sales professionals. An investment in the future, a commitment to knowledge that is not based on theoretical material, but is acquired in parallel with practice and can be used precisely where the markets are booming. From practice, for practice. This is exactly what has made the Swiss economy strong over the years. And exactly what the Swiss economy will need in the future.
Appealing not only to those hungry for further training
"Marketingplus" is also intended to usher in a new era in association communication. "We are doing this first and foremost," says Claude Dubois, Head of Examinations at Swiss Marketing, "because we want to reach our target group better and also expand it." The main aim is also to reach interested young people before they decide on a further education path. Or, as Dubois succinctly puts it: "Picking people up earlier". But that's not all; the aim is to widen the ripple effect. In addition to those interested in continuing education, the extended target audience also includes careers advisors and their associations as well as the key players in local human resources departments (see also interview with Peter Petrin). Contact is also being maintained with the Conference of Vocational and Advanced Vocational Examinations; if know-how and assistance were made available there and a budget were allocated, the objectives of "marketingplus" could be pursued even more efficiently and thus establish a kind of benchmark for the dual pathway.
