Frankincense and myrrh for the web
At the Epiphany Conference, successful business models and trends in online business were presented
Success models and trends in online business were presented at the Epiphany ConferenceBy Andreas PanzeriConcepts and experiences on the subject of money on the Net were the focus of the Epiphany Conference at the Zurich World Trade Center. Figures and background information were presented by those responsible for the online projects of The Wall Street Journal, 20 Minuten and "Big Brother" on TV 3. There were reassuring reports about the stock market prices of media companies.
In keeping with the theme, Karl Lüönd promised in his welcoming speech: "This year will be the last time we give you printed documentation. Next time you will get all the documentation online." The Managing Director of the Media Institute was once again able to thank PubliGroupe as the main sponsor for the Epiphany Conference of the Swiss Press Association, which was held for the third time this year.
Among the ten prominent speakers, Rich Jaroslovsky of The Wall Street Journal (WSJ) with his already profitable online project and Birger Magnus with the plans of Schibsted's 20 Minuten in this regard met with great interest. Despite a far-reaching look into the future, Hans-Peter Rohner of the Publicitas Promotion Network gave a tangible presentation on current trends in international markets.
Business and investment consultant Hans Kaufmann believes that unlimited access to the Internet at rock-bottom prices is a thing of the past. This development will have a negative impact on the earnings situation of many listed IT companies.
improve the company. Kaufmann also revealed why the Tamedia share is currently undervalued, in contrast to many other stocks from the media world.
Peter Schütz from the University of Applied Sciences in Hildesheim predicted that there is still a lot to be done in the IT business - but associated with this, there are also a pleasing number of new jobs in the new field of knowledge management, Internet scout or issues manager. One of these new jobs seems to be held by Peter de Mönnink, who, as Director Internet of Elsevier Business Information Europe, appealed to quite a lot of futuristically oriented imagination with the description of his networking activities "Content Providing and Selling".
More specifically, Jürg Wildberger from TV 3 spoke about new observations on the mating behavior of a wide variety of media in his container and also presented for the first time the "very successful" figures for the conclusion of the first "Big Brother" experiment, according to his expectations. With the conclusion: "In no other country has the post gone off like in Switzerland," Wildberger earned both recognition from the media specialists and a few laughs for this frank formulation at the meeting of the three kings from the East.
Finally, in addition to such newfangled online developments, the conference tried to present something new from the world of print: Carlo Imboden of Novo Business Consultants AG Bern, together with Markus Zölch of Interpublicum Bern, explained their new monitoring tool for daily newspapers and magazines.
Establish the same identity for print and online editorial teams
In keeping with tradition, Hans Heinrich Coninx spun the web of speakers. The president of the inviting club was presented with the paper title "Paper refiner or trustee of content" by Karl Lüönd. The Tamedia Chairman of the Board of Directors pointed out that he and his managers now have to make faster decisions on a daily basis on the Net than they did a few years ago, for example when launching Facts.
"But the risks are higher," Coninx chatted from the publishers' school. As an interesting detail, he revealed that at Tagi, unlike comparable foreign titles, the online editorial team is integrated into the print editorial team. "The idea is to find the same identity and not to develop an individual life," Coninx said, explaining the concept.
Rich Jaroslovsky of The Wall Street Journal explained why it works the other way around for the financial site WSJ.com. The online offering of this newspaper is already making a lot of money as the world's first publisher platform (for details, see page 27).
20 Minuten wants to become the most read newspaper in Switzerland
"That would be a very short speech if I had to speak here on the subject of 'earning money on the net,'" said Birger Magnus, summing up his first experiences with 20 Minuten's online platform. However, the CEO of Schibsted Print Media AS, Oslo, convinced with very interesting plans for the future. The printed newspaper and the electronic portal as a mutual feeder service are his concept.
This idea forms a focal point in the business policy of 20 Minuten. The recipe envisages a "printed portal" for commuters in the morning, as well as later "news updates" on the Internet and, finally, a versatile website supported by the print medium for playing, shopping, delving and chatting later in the evening.
Schibsted has been gaining relevant experience with the Net since 1996. The websites of Scandinavia Online, founded by Schibsted, now register 5.2 million visitors per month. The online edition of Sweden's aftonbladet.se would already be the fourth-largest online newspaper in the U.S. after usatoday.com, nytimes.com and washingtonpost.com, with 1.32 million "readers" daily.
"In one to two years, we want to be the most read newspaper in Switzerland" were the closing words with which Birger Magnus bid farewell to his Swiss competitors - but only in the context of this conference - not without mentioning: "The audience must come to feel that our website is the best in Switzerland!"
Hans-Peter Rohner, CEO Europe/Asia/Latin America Publicitas Promotion Network, who was introduced as a trend researcher, was first of all pleased with Karl Lüönd's correct spelling of this long title. He then made it shorter and more concise with his visions.
At the beginning, the Internet was thematized as something "potentially dangerous and a threat to publishers," Rohner said. Because of the pronounced West-East divide in Internet development, many European publishers have since learned from the American experience, he said. "They have tried to position themselves as independent content providers in good time and have also accepted the Internet as an offensive, entrepreneurial challenge," Rohner is convinced.
Advertisement as a trigger of
E-commerce transactions
He sees the net as having three valuable sub-areas. Internet as a distribution channel for content and advertising (Blick, for example, can also be read online in faraway countries). Internet as a business platform for print media (Internet readers later also subscribe to the printed newspaper). Internet as a new way to simplify workflows and processes and save costs (for example, digital ad transmission).
Rohner drew a development for newspapers and magazines toward global brands (licensed editions, split editions, Internet editions) as the most important trends. As examples, he cited how Le Monde had already taken over original pages from the New York Times in the course of the American presidential election.
Rohner also sees a growing opportunity for "new" free newspapers in the younger readership segment. "Away from the classic subscription" is the name of a future concept in which interested readers no longer want "everything for two francs" but rather more and more in-depth information on a special topic via the web "even for a charge of 20 francs.
Soon ads
barcoded
With regard to advertisements, Rohner believes that various publishers will want to form new alliances, in some cases also in association with strong industry partners such as car brands or banks. "Classified databases that only provide an overview of offers without also offering the direct, subsequent transaction are hardly competitive."
The advertisement as a starting point for e-commerce transactions could work in the future with printed barcodes in the newspaper. The newspaper as the most important frequency procurer for local and regional retail trade could soon reach potential customers online in a much more targeted manner.
"Cheap Swatch or exclusive JWC - and in the middle nothing works?" That was the question that Karl Lüönd also tried to transfer to the world of Internet newspapers on various occasions during the course of the conference. Or in other words: WSJ.com and the online activities of 20 Minuten can make money. But what about the many Swiss print media in the middle, which so far still functions without a net and thus with a double bottom? - The next Epiphany conference will take place on January 8, 2002.
In keeping with the theme, Karl Lüönd promised in his welcoming speech: "This year will be the last time we give you printed documentation. Next time you will get all the documentation online." The Managing Director of the Media Institute was once again able to thank PubliGroupe as the main sponsor for the Epiphany Conference of the Swiss Press Association, which was held for the third time this year.
Among the ten prominent speakers, Rich Jaroslovsky of The Wall Street Journal (WSJ) with his already profitable online project and Birger Magnus with the plans of Schibsted's 20 Minuten in this regard met with great interest. Despite a far-reaching look into the future, Hans-Peter Rohner of the Publicitas Promotion Network gave a tangible presentation on current trends in international markets.
Business and investment consultant Hans Kaufmann believes that unlimited access to the Internet at rock-bottom prices is a thing of the past. This development will have a negative impact on the earnings situation of many listed IT companies.
improve the company. Kaufmann also revealed why the Tamedia share is currently undervalued, in contrast to many other stocks from the media world.
Peter Schütz from the University of Applied Sciences in Hildesheim predicted that there is still a lot to be done in the IT business - but associated with this, there are also a pleasing number of new jobs in the new field of knowledge management, Internet scout or issues manager. One of these new jobs seems to be held by Peter de Mönnink, who, as Director Internet of Elsevier Business Information Europe, appealed to quite a lot of futuristically oriented imagination with the description of his networking activities "Content Providing and Selling".
More specifically, Jürg Wildberger from TV 3 spoke about new observations on the mating behavior of a wide variety of media in his container and also presented for the first time the "very successful" figures for the conclusion of the first "Big Brother" experiment, according to his expectations. With the conclusion: "In no other country has the post gone off like in Switzerland," Wildberger earned both recognition from the media specialists and a few laughs for this frank formulation at the meeting of the three kings from the East.
Finally, in addition to such newfangled online developments, the conference tried to present something new from the world of print: Carlo Imboden of Novo Business Consultants AG Bern, together with Markus Zölch of Interpublicum Bern, explained their new monitoring tool for daily newspapers and magazines.
Establish the same identity for print and online editorial teams
In keeping with tradition, Hans Heinrich Coninx spun the web of speakers. The president of the inviting club was presented with the paper title "Paper refiner or trustee of content" by Karl Lüönd. The Tamedia Chairman of the Board of Directors pointed out that he and his managers now have to make faster decisions on a daily basis on the Net than they did a few years ago, for example when launching Facts.
"But the risks are higher," Coninx chatted from the publishers' school. As an interesting detail, he revealed that at Tagi, unlike comparable foreign titles, the online editorial team is integrated into the print editorial team. "The idea is to find the same identity and not to develop an individual life," Coninx said, explaining the concept.
Rich Jaroslovsky of The Wall Street Journal explained why it works the other way around for the financial site WSJ.com. The online offering of this newspaper is already making a lot of money as the world's first publisher platform (for details, see page 27).
20 Minuten wants to become the most read newspaper in Switzerland
"That would be a very short speech if I had to speak here on the subject of 'earning money on the net,'" said Birger Magnus, summing up his first experiences with 20 Minuten's online platform. However, the CEO of Schibsted Print Media AS, Oslo, convinced with very interesting plans for the future. The printed newspaper and the electronic portal as a mutual feeder service are his concept.
This idea forms a focal point in the business policy of 20 Minuten. The recipe envisages a "printed portal" for commuters in the morning, as well as later "news updates" on the Internet and, finally, a versatile website supported by the print medium for playing, shopping, delving and chatting later in the evening.
Schibsted has been gaining relevant experience with the Net since 1996. The websites of Scandinavia Online, founded by Schibsted, now register 5.2 million visitors per month. The online edition of Sweden's aftonbladet.se would already be the fourth-largest online newspaper in the U.S. after usatoday.com, nytimes.com and washingtonpost.com, with 1.32 million "readers" daily.
"In one to two years, we want to be the most read newspaper in Switzerland" were the closing words with which Birger Magnus bid farewell to his Swiss competitors - but only in the context of this conference - not without mentioning: "The audience must come to feel that our website is the best in Switzerland!"
Hans-Peter Rohner, CEO Europe/Asia/Latin America Publicitas Promotion Network, who was introduced as a trend researcher, was first of all pleased with Karl Lüönd's correct spelling of this long title. He then made it shorter and more concise with his visions.
At the beginning, the Internet was thematized as something "potentially dangerous and a threat to publishers," Rohner said. Because of the pronounced West-East divide in Internet development, many European publishers have since learned from the American experience, he said. "They have tried to position themselves as independent content providers in good time and have also accepted the Internet as an offensive, entrepreneurial challenge," Rohner is convinced.
Advertisement as a trigger of
E-commerce transactions
He sees the net as having three valuable sub-areas. Internet as a distribution channel for content and advertising (Blick, for example, can also be read online in faraway countries). Internet as a business platform for print media (Internet readers later also subscribe to the printed newspaper). Internet as a new way to simplify workflows and processes and save costs (for example, digital ad transmission).
Rohner drew a development for newspapers and magazines toward global brands (licensed editions, split editions, Internet editions) as the most important trends. As examples, he cited how Le Monde had already taken over original pages from the New York Times in the course of the American presidential election.
Rohner also sees a growing opportunity for "new" free newspapers in the younger readership segment. "Away from the classic subscription" is the name of a future concept in which interested readers no longer want "everything for two francs" but rather more and more in-depth information on a special topic via the web "even for a charge of 20 francs.
Soon ads
barcoded
With regard to advertisements, Rohner believes that various publishers will want to form new alliances, in some cases also in association with strong industry partners such as car brands or banks. "Classified databases that only provide an overview of offers without also offering the direct, subsequent transaction are hardly competitive."
The advertisement as a starting point for e-commerce transactions could work in the future with printed barcodes in the newspaper. The newspaper as the most important frequency procurer for local and regional retail trade could soon reach potential customers online in a much more targeted manner.
"Cheap Swatch or exclusive JWC - and in the middle nothing works?" That was the question that Karl Lüönd also tried to transfer to the world of Internet newspapers on various occasions during the course of the conference. Or in other words: WSJ.com and the online activities of 20 Minuten can make money. But what about the many Swiss print media in the middle, which so far still functions without a net and thus with a double bottom? - The next Epiphany conference will take place on January 8, 2002.
