What the Louvre thieves would have feared - bodin.consulting for NewVoice
NewVoice is one of the world’s leading companies in alarm, process, and crisis management. The company, which operates on three continents, counts museums among its clients—though the Louvre has not yet been one of them. With a timely campaign, NewVoice, in collaboration with its agency bodin.consulting, is responding pointedly to the recent jewelry heist in Paris.
New strategy and new branding
NewVoice has been developing and implementing software for alarm, process and crisis management for 35 years. Today, the Swiss company operates at nine locations worldwide. In order to be prepared for the coming decades, NewVoice has commissioned bodin.consulting to reflect on and sharpen its brand and communication strategy.
As part of this realignment, the branding was also fundamentally revised. The previous logo with the protective shield had become outdated and no longer met digital requirements. The revised icon has been simplified and the "NewVoice" lettering now appears in a modern combination of upper and lower case letters in a newly defined NewVoice blue.
The logo is now accompanied by the claim "Automated Protection Worldwide", a concise summary of the three central brand elements: 1. automation of processes as an important differentiating feature, 2. the field of activity Protection3. the international orientation with Worldwide
As a dynamic, innovation-driven company, NewVoice will also be visually dynamic in future: the logo will now also appear animated in digital media.
The brand architecture has also been revised. All product brands are now clearly subordinate to the umbrella brand and appear with the addition "by NewVoice" - for a consistent, globally recognizable brand image.
The rebranding is now followed by the next step: the further development of communication. The first step is the small Louvre coup - a tongue-in-cheek demonstration of NewVoice's speed of response, even outside the systems.
