What's behind the Sunday

 
Reader market Advico Y&R offers more to discover with SoZ. 
With the SonntagsZeitung, things are much more than they seem. Thanks to a wealth of facts and cross-references, the reader discovers connections that go beyond everyday information. In this way, a more complex picture emerges. This is the core of Advico Y&R's new campaign: various relevant people and topics are taken apart according to the babushka principle. For example, it is discovered that behind the whisperers Condoleezza Rice and Donald Rumsfeld, George W. Bush is ultimately the former President George Bush senior.
The new campaign for the SonntagsZeitung will be in use from mid-March and is intended to further anchor the positioning "Time to discover". It is supported by several small advertisements in the same visual style.
 
Andreas Panzeri