ViznerBorel: The gateway to a better environment
A high-profile commercial is designed to ensure that we don’t drown in a sea of trash during the Euro. The idea for the anti-littering ad came from ViznerBorel; it was produced by Reto Salimbeni and Manifesto Films.
Euro 08 is approaching - and with it the mountain of waste. A broad-based working group has taken a number of measures to ensure that we are at most on the field of glory and not drowning in the misery of waste. Among other things, a large-scale advertising spot with the meaningful title "A Goal for the Environment" was presented to the media in Zurich on Wednesday. Switzerland and Austria have drawn up a joint sustainability concept for Uefa Euro 08. This has objectives in the three areas of environment, economy and social/cultural issues. 12 topics have found influence in 58 implementations. One of these is the waste concept and its necessary communication.
The advertising agency ViznerBorel, already experienced with various campaigns on the subject of recycling, developed the idea for an anti-littering commercial. This was realized by Reto Salimbeni and his Manifesto Films. The commercial adopts the visual language of major advertising films such as those for Coca-Cola or Nike - after all, it has to be able to hold its own in this environment at public viewings. Thanks to a great deal of goodwill from all those involved, however, the budget is "much more modest", as Vizner-Borel was allowed to say. The film will also have a prominent screening at public viewings in Vienna and other venues in Austria.
The city of Zurich has implemented a communication strategy around the spot that "makes disposal very easy" during Euro 08, as those responsible hope. This concept includes disposable cups as well as internationally understandable signage with newly developed pictograms pointing to the collection points set up throughout the city. More background information on the entire campaign and the making of the commercial in the upcoming print issue no. 22/2008 of Werbewoche.
The advertising agency ViznerBorel, already experienced with various campaigns on the subject of recycling, developed the idea for an anti-littering commercial. This was realized by Reto Salimbeni and his Manifesto Films. The commercial adopts the visual language of major advertising films such as those for Coca-Cola or Nike - after all, it has to be able to hold its own in this environment at public viewings. Thanks to a great deal of goodwill from all those involved, however, the budget is "much more modest", as Vizner-Borel was allowed to say. The film will also have a prominent screening at public viewings in Vienna and other venues in Austria.
The city of Zurich has implemented a communication strategy around the spot that "makes disposal very easy" during Euro 08, as those responsible hope. This concept includes disposable cups as well as internationally understandable signage with newly developed pictograms pointing to the collection points set up throughout the city. More background information on the entire campaign and the making of the commercial in the upcoming print issue no. 22/2008 of Werbewoche.
Andreas Panzeri
