"Our advertising should look like this"
The advertising agency has rediscovered Switzerland for Sandoz.
More and more companies in Switzerland are being taken over by foreign groups, including in the pharmaceutical market. For example, the previous leader in the Basel generics market was recently taken over by a US group. Mepha was sold to Cephalon in America for CHF 623 million.
A good opportunity for the competition's advertising to communicate this situation once again: Sandoz is and will remain firmly in Swiss hands. As a Novartis subsidiary, it has adopted the high production standards of Novartis for its generics, is the only generics company in the world that can claim to have once produced original medicines itself, and can look back on a long Swiss tradition dating back to 1895.
The advertising agency's campaign thus focuses on what Sandoz products "should actually look like": Helvetia and the Swiss mountains are symbolically emblazoned on the tablets. In addition to advertisements, mailings were also used as well as "typical" vacation postcards with Swiss idylls as atmospheric images.
Andreas Panzeri
A good opportunity for the competition's advertising to communicate this situation once again: Sandoz is and will remain firmly in Swiss hands. As a Novartis subsidiary, it has adopted the high production standards of Novartis for its generics, is the only generics company in the world that can claim to have once produced original medicines itself, and can look back on a long Swiss tradition dating back to 1895.
The advertising agency's campaign thus focuses on what Sandoz products "should actually look like": Helvetia and the Swiss mountains are symbolically emblazoned on the tablets. In addition to advertisements, mailings were also used as well as "typical" vacation postcards with Swiss idylls as atmospheric images.
Andreas Panzeri
