Euro Shock" survey: Hanspeter Lebrument

Yes, there were various customers who canceled advertising orders when the minimum euro limit was lifted. However, these cancellations were very modest. The slump will never be on the scale of the last crisis in 2008/2009. Back then, it was a global financial crisis. Now the Swiss franc has been deliberately made more expensive, taking into account the risks. Job advertisements in the export and tourism industries will be particularly affected. However, this will have a greater impact on digital job platforms. It is possible that the entire volume of jobs will be halved. In the commercial sector, I believe that once the shock has been overcome, we will close the year at around the previous year's level. The abolition of the euro minimum threshold brings opportunities as well as risks. Purchasing for households and companies will become cheaper in some cases. This means that an increase in advertising can also be expected. Export and tourism companies will have a more difficult time. Losses are to be expected in national and regional advertising. Overall, if the euro and the franc do not diverge even further, the impact on media companies does not appear to be too serious.