Euro Shock" survey: Bernhard Herzig
Werbewoche survey on economic developments following the «euro shock» and its impact on the communications and advertising industries: Bernhard Herzig, CEO of Maxomedia
The strong franc is exerting great pressure on the cost structures of advertising clients. As a result, it is indirectly accelerating the digital transformation in companies across a wide range of industries and ultimately in the economy as a whole. The resulting transition to cost-efficient processes and systems also has a significant impact on our world of marketing and communication. The increased focus on the customer journey and the desired conversion is strengthening the convergence between CRM, advertising and digital commerce. National and local expertise remains of central importance here. The use of operational analytics shortens the planning horizon, but the strong advertising franc can ultimately be used more optimally.
