TV top - banner flop
Media Focus's October figures are similar to those of the previous month
The October figures from Media Focus are similar to those of the previous monthThe gross advertising expenditure for commercial advertising in October 2001 as surveyed by Media Focus presents a similar picture to that of September. Television stations were able to increase their advertising income by an impressive 14.3 percent compared to the same month last year, while at the lower end of the spectrum banner advertising lost a striking 66.2 percent. Apart from TV, posters were the only medium to deliver positive figures: gross advertising expenditure here exceeded that of the same month last year by 1.2 percent, while the losses for the other media were lower than in September 2001. Radio stations in particular reported relatively good figures: They curbed their losses to minus 0.9 percent. Daily newspapers also posted the lowest losses of the last three months measured, with a minus of 11.7 percent.
Trade journals fared worse in October than in September, suffering the biggest losses of the current year at minus 14.6 percent, as did teletext, which fell by 4.8 percent in October after a positive figure in September. Bruno Amstutz
Gross advertising expenditure by media
Trade journals fared worse in October than in September, suffering the biggest losses of the current year at minus 14.6 percent, as did teletext, which fell by 4.8 percent in October after a positive figure in September. Bruno Amstutz
Gross advertising expenditure by media
October 2000/October 2001 in comparison
in 1000 Fr. 2000 in 1000 Fr. 2001 +/- in %
Daily newspapers 171 927 151 821 - 11.7
Publ. journals 75 124 71 163 - 5.3
Trade journals 28 667 24 487 - 14.6
TV 69 244 79 172 14.3
Radio 11 938 11 833 - 0.9
Cinema 4457 4349 - 2.4
Teletext 1783 1698 - 4.8
Poster 35 665 36 093 1.2
Internet Banner 4063 1374 - 66.2
Total 402 868 381 990 - 5.2
Source: Media Focus Hergiswil NW
