Never trust an advertiser over thirty
Young Talent Competition: This time, young creatives are being called upon to contribute to a new campaign for the Swiss press.
into a new round. After the agencies that have passed the last
have creatively shown what an advertisement can do 34 times in three years,
this time it's up to the next generation. At the Swiss press competition
young creatives under the age of 30 can work for once without being censored by a
CD to develop their ideas. It's worth taking part, because there are not only
one winning team, but twelve. The winning works will be
from February to September 2006 in over 100 newspapers and magazines
published in German- and French-speaking Switzerland.
Cannes beckons in the best case
An opportunity for young talents to stand out, because as a curious
The target audience for this advertising in favor of the advertisement is the entire
The advertising client sector and advertising and media agencies. With
the publication, the names of the designers and their agency will be
announced. The twelve prize-winning works will each receive a
paid a lump sum compensation of 5000 francs.
According to the invitation to tender, the work submitted should be "comprehensible
and entertaining" and show the audience the advantages of advertising in
print media into awareness.
After the selection of the twelve subjects, a competent jury filters
once again selected two teams to take part in the international
creative competition "Best Young European Team 2006" into a European
metropolis. The winning team there receives - as a reward for
A labor of love - even an invitation to the 2006 Cannes Advertising Festival.
To encourage the youngsters in the agencies to take part in this "Young
Creative" competition, Matter & Partner
launched a campaign itself in advance. "Retire your CD",
is the headline. The visual features well-known creatives who -
probably in view of the dazzling creativity of the new generation - suddenly
look old. Three of these tongue-in-cheek subjects are presented in the
trade press. Petra Bottignole, CD from Euro
RSCG, retired early. He was succeeded by Alexander Jaggy.
The Jung von Matt/Limmat CD is available for the photo shoot at the same time as
an elderly gentleman. The portraits of the two were
then combined in the computer. Next up is Philipp Skrabal, CD
from Publicis, was sent into retirement.
Detailed information on the competition can be found at
.
Andreas Panzeri
