Tool launched to measure online reputation
PR and communications agency Burson-Marsteller and technology partner NetBreeze are launching Web Rep. The tool is designed to help develop more effective online strategies.
PR and communications agency Burson-Marsteller and technology partner NetBreeze are launching Web Rep. The tool is designed to help develop more effective online strategies.
Many companies are in the dark when it comes to developing online strategies. Although they know
They know that online presence has become an important factor - but how can measures be planned and evaluated for the rapidly changing digital sector? They can only speculate about the reputation of a corporate brand of individual products, services or exponents on the Internet. Many a planner has therefore wished for a method that provides reliable indications. With the launch of Web Rep, Burson-Marsteller is meeting this need. According to the company's press release, the tool can perform quantitative and qualitative analyses of a specific topic area. To do this, it combs through the most important blogs, forums, newsgroups and sites as well as their content and identifies the relevant topics. A concrete strategy can be defined on the basis of the analysis, writes Burson Masteller.
In practice, employees from Burson-Marsteller and NetBreeze then develop the relevant questions for the reputation measurement together with the customer. This enables companies to use the Internet as a reflection of social sentiment. The new media enable a direct and continuous dialog with all stakeholders. Web Rep should help to develop the right strategy and tone of voice to help companies achieve digital credibility.
Many companies are in the dark when it comes to developing online strategies. Although they know
They know that online presence has become an important factor - but how can measures be planned and evaluated for the rapidly changing digital sector? They can only speculate about the reputation of a corporate brand of individual products, services or exponents on the Internet. Many a planner has therefore wished for a method that provides reliable indications. With the launch of Web Rep, Burson-Marsteller is meeting this need. According to the company's press release, the tool can perform quantitative and qualitative analyses of a specific topic area. To do this, it combs through the most important blogs, forums, newsgroups and sites as well as their content and identifies the relevant topics. A concrete strategy can be defined on the basis of the analysis, writes Burson Masteller.
In practice, employees from Burson-Marsteller and NetBreeze then develop the relevant questions for the reputation measurement together with the customer. This enables companies to use the Internet as a reflection of social sentiment. The new media enable a direct and continuous dialog with all stakeholders. Web Rep should help to develop the right strategy and tone of voice to help companies achieve digital credibility.
