Death to the bastard!
Sports Gear In its first campaign for Ochsner Sport, the Wirz agency shows how to defeat even the toughest opponent.
Sporting goods In its first campaign for Ochsner Sport, the Wirz agency shows how to defeat even the toughest of opponents. It's the one inside - and it often wins. No one has ever seen him in the flesh. Nevertheless, everyone knows him. The inner bastard is that guy who whispers to us early in the morning to stay in bed - instead of going jogging. It spurs us on to enjoy our third bratwurst at the Grümpelturnier instead of achieving top performance. The "inner pigdog" also advises us to stop the New York Marathon at the flashing Budweiser sign on the next corner, and now Wirz Werbung is declaring war on this flabby Heimer. "We'll introduce him, we'll show him off - and we'll defeat him, this inner pigdog that looks amazingly like us and, on closer inspection, is even identical to ourselves," is the motto.
The campaign shows that our toughest opponent is ourselves by using the same person to portray two sporting opponents in each of the subjects. The agency did not cast models for this visualization, but photographed real Ochsner Sport employees.
The idea is simple and is "understood by top athletes as well as softer athletes or in the lifestyle sports sector", CD Hanspeter Schweizer is convinced. "For example, when someone carries a crate of beer up the stairs in Adidas sneakers." The somewhat quieter sportsman should know - Schweizer was a tennis instructor and ski racer in his younger years. Today, he is still fit enough to expand the "Schweinehund" campaign with the same imagery into a long-distance race across various items from posters and brochures to POS campaigns. So far there are nine motifs. Further seasonal motifs are planned.
The campaign also includes a promotion in which 250 sponsorship contracts for equipment can be won with Ochsner Sport. There is also the chance to qualify for the Berlin Marathon.
The campaign is being launched to coincide with the opening of Ochsner Sport's newest and largest store to date. It will be open to customers from March 22 in the new Sihlcity center in Zurich.
Andreas Panzeri
The campaign shows that our toughest opponent is ourselves by using the same person to portray two sporting opponents in each of the subjects. The agency did not cast models for this visualization, but photographed real Ochsner Sport employees.
The idea is simple and is "understood by top athletes as well as softer athletes or in the lifestyle sports sector", CD Hanspeter Schweizer is convinced. "For example, when someone carries a crate of beer up the stairs in Adidas sneakers." The somewhat quieter sportsman should know - Schweizer was a tennis instructor and ski racer in his younger years. Today, he is still fit enough to expand the "Schweinehund" campaign with the same imagery into a long-distance race across various items from posters and brochures to POS campaigns. So far there are nine motifs. Further seasonal motifs are planned.
The campaign also includes a promotion in which 250 sponsorship contracts for equipment can be won with Ochsner Sport. There is also the chance to qualify for the Berlin Marathon.
The campaign is being launched to coincide with the opening of Ochsner Sport's newest and largest store to date. It will be open to customers from March 22 in the new Sihlcity center in Zurich.
Andreas Panzeri
