Tamedia introduces Intent Targeting
With its new intent-targeting solution, Tamedia offers a new tool for targeted online marketing and personalized advertising.
The new offering will enable advertising customers to reach target groups within the Premium Publisher Network PPN that are tailored to their needs with significantly less wastage, as detailed in a press release. The Premium Publisher Network PPN, which belongs to Tamedia, unites around 30 websites such as 20 Minuten, Tages-Anzeiger, Le Matin, Tutti.ch, Ricardo.ch and Homegate.ch and reaches over 80 percent of Swiss online users every month.
For example, if a user is interested in new cars on Autoricardo.ch, the vehicle marketplace belonging to Tamedia, a digital marker is placed. If the same user then visits another platform in the Premium Publisher Network, they will be shown thematically relevant products such as new cars. This enables advertisers to achieve maximum reach within the target group. At the same time, users of Tamedia websites receive advertising offers that are more closely tailored to their needs. In a first step, Tamedia's intent targeting offer includes the categories automotive, real estate, consumer electronics, household & living, parents & family and sport, grouped according to purchasing interests, as well as further sub-categories for automotive and real estate.
Tamedia's targeting offering will continue to develop over the next few months with various intent or audience targeting, in which target groups are reached using socio-demographic criteria. To enable these new advertising offers, Tamedia's own data sources (Autoricardo.ch, Tutti.ch, Homegate.ch, Ricardo.ch etc.) will be tapped by a data management platform.
