Swissness gives you wings
The advertising agency Jung von Matt/Limmat has surprised Swiss International Airlines with a revival of the cult hit «Campari Soda.».
Airlines Jung von Matt/Limmat surprises with the revival of the cult hit "Campari Soda" for Swiss International Airlines. "I'll drink another Campari Soda, below me is the sea of clouds..." The refrain from this melancholy song will make anyone dream. It was therefore a clever strategy by Jung von Matt/Limmat to use this cult hit in their advertising for Swiss. For a few days now, Swiss advertising has been on the road with the new "Swiss made" label. A 60-second film with the legendary song by the band Taxi from 1977 provides the necessary thrust. Back then, composer and author Dominique Grandjean was able to capture the feeling of flying with just a few musical means and words. After various cover versions by Span, Vera Kaa and Stephan Eicher, among others, the song is now experiencing a revival.
More music clip than advertising film, various protagonists sing individual passages of the classic. Subtle visual analogies give the verses a whole new meaning. For example, the line "Wiit unter mir liit s' Wolkemeer" is sung by a road worker in the steaming tar. Or the co-pilot's announcement "On your left you can see Malaga through the dust" is put into the mouth of a lifeguard during his loudspeaker announcement.
The wanderlust of the protagonists on a visual level and the relaxed nature of the song should leave the viewer with a harmonious feeling, according to the CDs Michael Rottmann and Alexander Jaggy. Then the message finally lands at the end of the clip with the phrase "Flying, Swiss made".
The video was shot by Swiss director Christian Aebi and cameraman Peter Meyer with great sensitivity at various locations in Switzerland. A French version of the cult hit was created especially for use in French-speaking Switzerland.
Andreas Panzeri
More music clip than advertising film, various protagonists sing individual passages of the classic. Subtle visual analogies give the verses a whole new meaning. For example, the line "Wiit unter mir liit s' Wolkemeer" is sung by a road worker in the steaming tar. Or the co-pilot's announcement "On your left you can see Malaga through the dust" is put into the mouth of a lifeguard during his loudspeaker announcement.
The wanderlust of the protagonists on a visual level and the relaxed nature of the song should leave the viewer with a harmonious feeling, according to the CDs Michael Rottmann and Alexander Jaggy. Then the message finally lands at the end of the clip with the phrase "Flying, Swiss made".
The video was shot by Swiss director Christian Aebi and cameraman Peter Meyer with great sensitivity at various locations in Switzerland. A French version of the cult hit was created especially for use in French-speaking Switzerland.
Andreas Panzeri
