Striker Beer: Over 8000 fans thanks to Hipeak Corporate's beerometer campaign
With the Hipeak Corporate beer meter campaign on Facebook, Striker Beer managed to clear its stock of beer cans in the old design within a few days and at the same time build up an active community at low cost.
The beers from the Meilen-based young brewers Striker Beer were added to the range in all Coop stores in German-speaking Switzerland a few days ago. The 5dl can of lager was given a facelift. Striker Beer was therefore still sitting on reserve stocks of beer with an outdated design, which were to be distributed to the target group within a short space of time.
Hipeak Corporate developed the Bierometer on Facebook and set up the Striker Beer page Facebook.com/strikerbeer. The more fans the page had, the lower the price for a tray of 24 5dl cans. The starting price was 10 francs per tray, to be picked up at the ramp in Meilen.
The campaign was picked up several times in the media and the number of fans shot up from zero to 5,000 within a week - the price dropped to CHF 4 per tray at this point. Dozens of fans queued up at the ramp in Meilen early in the morning. Within two days, 45,000 cans had been sold, making a total of over 60,000. The warehouse was emptied within a few days. The community now has over 8,000 active fans, as the many uploaded pictures and comments show.
Responsible at Striker Beer: Martin Padrutt (CEO), Claude Bravi (Marketing). Responsible at Hipeak Corporate: Linus Eidenbenz (overall management), Philip Eggenberger (concept). Responsible at 3C: Lisa Steger (PR).
Hipeak Corporate developed the Bierometer on Facebook and set up the Striker Beer page Facebook.com/strikerbeer. The more fans the page had, the lower the price for a tray of 24 5dl cans. The starting price was 10 francs per tray, to be picked up at the ramp in Meilen.
The campaign was picked up several times in the media and the number of fans shot up from zero to 5,000 within a week - the price dropped to CHF 4 per tray at this point. Dozens of fans queued up at the ramp in Meilen early in the morning. Within two days, 45,000 cans had been sold, making a total of over 60,000. The warehouse was emptied within a few days. The community now has over 8,000 active fans, as the many uploaded pictures and comments show.
Responsible at Striker Beer: Martin Padrutt (CEO), Claude Bravi (Marketing). Responsible at Hipeak Corporate: Linus Eidenbenz (overall management), Philip Eggenberger (concept). Responsible at 3C: Lisa Steger (PR).
