Stämpfli: Paying attention
On Valentine's Day, you can draw attention to love—or to a completely different kind of relationship. The Bern-based agency Stämpfli Kommunikation has shown exactly how that's done. A story in dialogue marketing.
Valentine's Day is a day that divides opinions, or rather lovers: Some take the day to heart and present their great love with roses and chocolates, others deride it as a marketing event in disguise. Reason enough for Stämpfli Kommunikation to attract a little attention on a day like this: For the launch of its dialog marketing check - a new service that allows clients to have their existing direct marketing measures analyzed in detail - the agency sent its clients a bold claim by e-mail on February 14: "Eternal fidelity is possible" was the message.
Anyone who wanted to know what was hidden behind the promising statement simply had to click on the linked field with the heading "How does it work? The interested parties were then taken to a personalized Microsite with the tongue-in-cheek resolution that Stämpfli Kommunikation is talking here about the business relationship with the target group: "A little attention as well as an original idea are enough to strengthen the relationship with your customers."
On the microsite, the companies contacted can register directly for the dialog marketing check. "With this measure, we deliberately wanted to put it to the test and show our customers that it doesn't take much to communicate effectively," Dominic Eichenberger, Head of Stämpfli Kommunikation, emphasized in a statement.
