How to achieve more diversity and equality in the media

"The EqualVoice Mindset" book shows the most important steps to combat the gender visibility gap, offers simple tools to promote diversity in everyday editorial work and reports on experiences from twelve departments.

A new guide for more diversity and equality in everyday editorial work: "The EqualVoice Mindset" sheds light on the development of the Equalvoice movement, which has now become a benchmark for more diversity and equality in the media. Annabella Bassler, CFO Ringier AG and initiator of the initiative, and Stefan Mair, journalist at Handelszeitung and Head of Newsroom Coaching Equalvoice, take a look back at the milestones, challenges and intense internal debates that Equalvoice has gone through on its way to promoting diversity and equality.

Guide to reducing the gender visibility gap in the media

"The EqualVoice Mindset" is a comprehensive guide to reducing the gender visibility gap in the media. It presents best practice examples for twelve editorial departments and shares recommendations for dealing with the gender visibility gap. A short guide summarizes advice and tips for different roles in the newsroom to promote diversity in the media. Questions and tips are used to question the approach to, for example, interviews, research or even programming. The book also contains in-depth interviews with respected experts from the academic world, practitioners from major newsrooms and personalities who are the focus of media coverage. In addition, the Equalvoice toolbox helps with simple instruments to take diversity into account in everyday editorial work and valuable information and case studies on media ethics and journalistic topics are shared.

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