Safe does not have to be expensive

 
Insurance Contexta shows: Basler Versicherungen saves money for the customer, but not on advertising. 
Basler car insurance is cheaper than you might think, even cheaper than the competition - up to 30 percent according to statistics. In order to communicate this fact and at the same time correct its image, Basler Versicherungen commissioned Bern-based Contexta to develop a sales promotion campaign. At the heart of the campaign is a statement that is as clear as it is appealing and demonstrates Baloise's great understanding of the true needs of policyholders: "Don't save on your car. Save on your car insurance." The subjects always work with a direct and free response option, as the aim is to persuade as many people as possible to get a personal quote from their Baloise insurance advisor.
To ensure that the campaign caused the desired stir, Contexta and CD Moritz Staehelin spiced up the core message with an additional pinch of humor. In print, by showing cheap cars instead of dream cars. In the radio spot, by parodying the traffic reports. And finally, in ambient marketing, by adapting the core message to the respective advertising environment and using it without any images at all, for example on petrol taps at major filling stations throughout Switzerland.
Andreas Panzeri