Shortlist: Stress-Radio-Media-Week!
Stress Radio Media Week! By Beat Fritsch How to deal with stress—which, after all, is said to occur even in the best of families—was the topic of last week’s event hosted by the Young Chapter of the International Advertising Association (IAA) (photos at
Stress radio media week! By Beat Fritsch
The topic of last week's event organized by the Young Chapter of the International Advertising Association IAA (photos on page 46) was how to deal with stress - which is said to occur in the best families. Under the title "Work-Life-Balance", executives and manager coaches discussed the almost everyday occurrence of stress at the V-Labor in Zurich's Westend under the direction of Kurt Aeschbacher. As it was obviously assumed that all those present were very familiar with the phenomenon, no definition was given as to how exactly stress and its manifestations manifested themselves. Which is why the author of these lines still does not know whether the headaches he suffers from after attending advertising events are stress-related or have other causes.
Well - the most important quintessence of the panel discussion was that stress is often a question of personal definition and perception. Or, as the manager who has weathered the storms of the stock market and recession used to put it when asked how he was feeling: "I'm not stressed... just hopelessly overloaded!"
Stress or no stress - the event generated a large and high-caliber audience, who indulged in the V-Labor absolutely stress-free and demonstrated industry-appropriate seat leather. Or to put it in a nutshell with a modified Sartre quote: "Le stress - c'est pour les autres!"
Last Thursday, after a brief visit to Radioday at the Lakeside Casino Zürichhorn, we left with very mixed feelings: The radio industry still has a rocky road ahead of it before it pulls together! It was more of an SRG-DRS presentation than a Radioday, was one point of criticism voiced by some exponents of private radio stations and advertising time marketers. The fact that DRS 1 to 3 are the only national stations in German-speaking Switzerland to occupy the top positions "on air" was not an original insight. And there was nothing new or sensational to be heard in other respects either - just as with daily radio consumption. The fact that in the age of
radio alarm clocks and car radios, around 9 out of 10 people listen to the radio every day should no longer surprise anyone. On the other hand, most critics have deliberately ignored the fact that private radio stations are doing their bit to impoverish the radio scene with their musical, computer-generated uniformity: In contrast to the early days, the greatest excitement today comes from the commercial breaks. Instead, they practiced SRG bashing. The fact that the discussion was more about the past and the status quo than the future was a criticism voiced by independent observers.
The whole thing soon began to smell so much like the "politics of lobbying" that the shortlist team quickly took their leave to devote themselves to the essential things in life at the invitation of BG Media and Optimedia in the immediate vicinity. In other words: food and drink. On Korneliusstrasse, Jürg Müller and his bar team generously served his home-distilled quince schnapps, among other delicacies. Which meant we had found the culprit for the headache the next day - which was not stress-related.
Beat Fritsch first recuperated in the V-Lab (combating stress), then juggled with the latest reach figures at Radioday and visited the BG Media and Optimedia in-house party on the same day (pictures on page 44).
We locate those in the advertising industry who meet at the various events and functions wherever there is something going on. Have you already
something exciting to report? Pick up the phone (01 296 97 98) or hit the keyboard ([email protected]). For event tips as well as further shortlist images: www.werbewoche.ch
The topic of last week's event organized by the Young Chapter of the International Advertising Association IAA (photos on page 46) was how to deal with stress - which is said to occur in the best families. Under the title "Work-Life-Balance", executives and manager coaches discussed the almost everyday occurrence of stress at the V-Labor in Zurich's Westend under the direction of Kurt Aeschbacher. As it was obviously assumed that all those present were very familiar with the phenomenon, no definition was given as to how exactly stress and its manifestations manifested themselves. Which is why the author of these lines still does not know whether the headaches he suffers from after attending advertising events are stress-related or have other causes.
Well - the most important quintessence of the panel discussion was that stress is often a question of personal definition and perception. Or, as the manager who has weathered the storms of the stock market and recession used to put it when asked how he was feeling: "I'm not stressed... just hopelessly overloaded!"
Stress or no stress - the event generated a large and high-caliber audience, who indulged in the V-Labor absolutely stress-free and demonstrated industry-appropriate seat leather. Or to put it in a nutshell with a modified Sartre quote: "Le stress - c'est pour les autres!"
Last Thursday, after a brief visit to Radioday at the Lakeside Casino Zürichhorn, we left with very mixed feelings: The radio industry still has a rocky road ahead of it before it pulls together! It was more of an SRG-DRS presentation than a Radioday, was one point of criticism voiced by some exponents of private radio stations and advertising time marketers. The fact that DRS 1 to 3 are the only national stations in German-speaking Switzerland to occupy the top positions "on air" was not an original insight. And there was nothing new or sensational to be heard in other respects either - just as with daily radio consumption. The fact that in the age of
radio alarm clocks and car radios, around 9 out of 10 people listen to the radio every day should no longer surprise anyone. On the other hand, most critics have deliberately ignored the fact that private radio stations are doing their bit to impoverish the radio scene with their musical, computer-generated uniformity: In contrast to the early days, the greatest excitement today comes from the commercial breaks. Instead, they practiced SRG bashing. The fact that the discussion was more about the past and the status quo than the future was a criticism voiced by independent observers.
The whole thing soon began to smell so much like the "politics of lobbying" that the shortlist team quickly took their leave to devote themselves to the essential things in life at the invitation of BG Media and Optimedia in the immediate vicinity. In other words: food and drink. On Korneliusstrasse, Jürg Müller and his bar team generously served his home-distilled quince schnapps, among other delicacies. Which meant we had found the culprit for the headache the next day - which was not stress-related.
Beat Fritsch first recuperated in the V-Lab (combating stress), then juggled with the latest reach figures at Radioday and visited the BG Media and Optimedia in-house party on the same day (pictures on page 44).
We locate those in the advertising industry who meet at the various events and functions wherever there is something going on. Have you already
something exciting to report? Pick up the phone (01 296 97 98) or hit the keyboard ([email protected]). For event tips as well as further shortlist images: www.werbewoche.ch
