SFLB now writes for the Tages-Anzeiger

The Zurich daily newspaper from Tamedia, the Tages-Anzeiger, has a new advertising agency: Spillmann/Felser/Leo Burnett. After a careful evaluation, those responsible at the Tages-Anzeiger decided in favor of the creative forge as the new lead agency. TA Advertising Director Dominique von Albertini and Publishing Director Rolf Bollmann explained in a press release: "With SFLB, we will have one of the strongest agencies in terms of creativity and strategy. We are convinced that its impulses will lead to distinctive and innovative communication solutions". The first measures will be to advertise the regional splits of the Tages-Anzeiger - in the fourth quarter of this year.as Dominique von Albertini explained to Werbewoche, the advertising budget was put out to tender again as part of the newspaper's strategic realignment - which is linked to the regionalization. There could be no question of a change of advertising agency, as there had been a quasi "agency-less situation" since the end of the fourth quarter of last year. The contract with the creative agency Jung von Matt/Limmat, which had been in place since spring 2004, was terminated when Maili Wolf took over from Rolf Bollmann as publisher.

However, the current focus is on implementing the newspaper's new regionalization strategy (see
Tages-Anzeiger has the green light for regionalization).
Kathrin Fischer