Swiss trust experts
When Swiss people decide to go on a diet, 65 percent first consult their doctor or pharmacist.
When the Swiss decide to go on a diet, 65% first ask their doctor or pharmacist. According to the representative consumer study "Reader's Digest European Trusted Brands 2006", however, the opinion of friends also counts, with 43% asking their personal circle for weight loss tips. The opinion of experts also counts when it comes to material purchases: 58 percent of respondents consult a garage before buying a car. In other categories, such as household appliances (58%) and household cleaners (65%), the opinions of experts also come out on top. Celebrities only play a limited role in the purchase of a product. Significantly less than 10 percent of respondents are influenced by advertising messages from famous people. On the other hand, specialist magazines are more popular: When buying a car, 31 percent consult relevant literature. For the study, "Das Beste/Readers Digest" asked over 25,000 people in 14 European countries about their trust in brands and institutions. In Switzerland, the preferences of around 1100 people were compiled.
