Swiss PR women's careers are more important than men's

Advancing their careers is more important to female PR professionals than to their male colleagues. This was revealed in the latest PR Trend Monitor by News Aktuell and Faktenkontor.

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130 Swiss PR specialists and managers took part in the survey. In order to advance their careers, women work more overtime and take more business trips than men. Conversely, men are more willing to be constantly available and take work with them on vacation.

Two thirds of the women surveyed say that a career is important or very important to them (66%). Among men, only just over one in two (58%) said the same. When it comes to making concessions for their career, the statements of the female and male survey participants differ greatly in some cases. Women are more willing to work more hours per week for their career (50 percent), while men are less willing to compromise on working more hours per week (39 percent). Women would also accept more business trips for their career (40 percent) than their male colleagues (33 percent).

Men, on the other hand, are much more willing to be constantly available for work (69%) than women (39%). The opinions of men and women also differ when it comes to working on vacation. While 28% of men would take work with them on vacation for their career, only 19% of women would be willing to do so.

Source: PR Trend Monitor 2019

Data basis: 130 specialists and managers from media outlets and PR agencies 

Method: Online survey 

Survey period: March 2019 

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