Sloppiness and price dumping
It's wonderful when you can blame a publication's failure on an external factor—in this case, the turmoil surrounding Swiss. The truth, however, is that their magazines are simply sloppily produced.
It's wonderful when you can blame the flop of a title on an external cause - in this case the turbulence surrounding Swiss. The truth is, however, that their magazines are simply sloppily produced, for example the April issue:- On page 8, "Travel musts" are presented, including a toiletry bag with nail scissors - where every occasional flyer has long known that even plastic forks are forbidden in hand luggage.- On page 10, "Hamburg - harbor beauty" and in the author line "Photographer: Marvin Zilm" and "Writer: Susanne von Meiss" are announced. But expectations are disappointed: apart from a few captions, there is nothing to read in this photo essay.
- Although the text about the goatherd Toni Odermatt says that he lived at the foot of the Stanserhorn, the legend says "Toni Odermatt with his goats in front of the Säntis". And so on, and so on.
And in the middle of it all is the headline "Fly for less? Lowest fares for 42 destinations in Europe". This discount attitude is probably another reason why the Swiss Magazine currently has fewer advertisements than before. It is doubtful whether Swiss is really still attracting an affluent audience to its aircraft with its dumping price policy.
Christian Müller, CEO of the Vogt-Schild/Habegger publishing group, on the article "Swiss Magazine feels the headwind" in WW 15/04.
- Although the text about the goatherd Toni Odermatt says that he lived at the foot of the Stanserhorn, the legend says "Toni Odermatt with his goats in front of the Säntis". And so on, and so on.
And in the middle of it all is the headline "Fly for less? Lowest fares for 42 destinations in Europe". This discount attitude is probably another reason why the Swiss Magazine currently has fewer advertisements than before. It is doubtful whether Swiss is really still attracting an affluent audience to its aircraft with its dumping price policy.
Christian Müller, CEO of the Vogt-Schild/Habegger publishing group, on the article "Swiss Magazine feels the headwind" in WW 15/04.
