Keenly observed price movement
Commentary The new tariff model of the Swiss press is basically a step in the right direction, says Jürg Siegrist.
Guest commentary With the new
Tariff model brings movement to the tariff structures of insertion prices
- hopefully in the right direction, says Jürg Siegrist.
The new tariff model of the Swiss press
is basically a step in the right direction. It is already
welcome because, on the one hand, it simplifies the
structures and, on the other hand, takes account of the fact that the
that the printers and printing presses of the 3rd millennium
it doesn't really matter whether they print in 2, 3 or 4 colors. According to
As far as we are aware as of November 8, the new tariff model
will initially be used for 22 titles.
To date, numerous tariffs are already known, but the following are still missing
several important titles such as SonntagsZeitung, Blick, Metropool and
Aargauer Zeitung. However, the VSW advertising price list is updated regularly.
(see under , keyword Products
Advertising price list 2005). So far, so good.
It goes without saying that the new tariffs and discount forms for
are of the utmost importance to advertising clients. The SWA has
opinion on insertion prices often and clearly enough.
brought. This will not change, but at the moment a
A pertinent and fair assessment of the new tariff model is simple
not yet possible.
The SWA had already conducted a survey in the October issue of its Info
publishers, whose responses gave cause for concern.
give hope for reasonable pricing. As soon as all the data
available, the SWA will, as always, publish them both in the next
Annual Report (around mid-March) and as a special edition.
We will also conduct an analysis of the impact of the new
tariff model, and this will show whether the new
tariff model a matter of hand and foot or just the cosmetic
is an embellished representation of less attractive prices. But wait and see -
We don't want to be naysayers, but hope for the best for everyone involved.
Parallel to our analysis, we will analyze the price structure and
Discount situation for job vacancies
and financial advertisements in the usual way. Their adaptation to
the tariffs for other advertising is as old as it is great.
concerns of the SWA. (By the way, all SWA publications are
public and are available as PDF downloads at www.swa-asa.ch.
available).
However - fortunately, there has been some movement in the
structures of the insertion prices. We will continue to
development closely and by no means without comment.
Tariff model brings movement to the tariff structures of insertion prices
- hopefully in the right direction, says Jürg Siegrist.
The new tariff model of the Swiss press
is basically a step in the right direction. It is already
welcome because, on the one hand, it simplifies the
structures and, on the other hand, takes account of the fact that the
that the printers and printing presses of the 3rd millennium
it doesn't really matter whether they print in 2, 3 or 4 colors. According to
As far as we are aware as of November 8, the new tariff model
will initially be used for 22 titles.
To date, numerous tariffs are already known, but the following are still missing
several important titles such as SonntagsZeitung, Blick, Metropool and
Aargauer Zeitung. However, the VSW advertising price list is updated regularly.
(see under , keyword Products
Advertising price list 2005). So far, so good.
It goes without saying that the new tariffs and discount forms for
are of the utmost importance to advertising clients. The SWA has
opinion on insertion prices often and clearly enough.
brought. This will not change, but at the moment a
A pertinent and fair assessment of the new tariff model is simple
not yet possible.
The SWA had already conducted a survey in the October issue of its Info
publishers, whose responses gave cause for concern.
give hope for reasonable pricing. As soon as all the data
available, the SWA will, as always, publish them both in the next
Annual Report (around mid-March) and as a special edition.
We will also conduct an analysis of the impact of the new
tariff model, and this will show whether the new
tariff model a matter of hand and foot or just the cosmetic
is an embellished representation of less attractive prices. But wait and see -
We don't want to be naysayers, but hope for the best for everyone involved.
Parallel to our analysis, we will analyze the price structure and
Discount situation for job vacancies
and financial advertisements in the usual way. Their adaptation to
the tariffs for other advertising is as old as it is great.
concerns of the SWA. (By the way, all SWA publications are
public and are available as PDF downloads at www.swa-asa.ch.
available).
However - fortunately, there has been some movement in the
structures of the insertion prices. We will continue to
development closely and by no means without comment.
Jürg Siegrist is Director of the Swiss Advertisers Association (SWA).
