Sales Power 2016
John Charles will be the speaker on the first day.Sales Power is primarily aimed at managers in sales and distribution. Changing buying behaviour, extensive digitalization and increased competitive pressure require fundamentally new answers in sales and distribution. Sales Power offers a platform for this and thus closes a gap: Relevant exchange of experience and opinions at decision-maker level. Sales Power is consistently oriented towards business practice. It is not just about models, but about their concrete implementation in the market, and guests will experience top-class speakers and experienced executives from top national and international companies. Once a year, the conference presents participants with future-oriented topics from sales and distribution - in a compact format and a dignified setting. Sales Power stimulates both brainpower and networking: in an exclusive circle of around 100 participants.Program Day 1The first day is aimed at sales managers and focuses on strategically oriented topics. The focus is on the "new customer". What makes them different? How do they make decisions? And which sales models can be used to reach them? Renowned experts and top-class practitioners from organizational development, sales, sales and neuromarketing will show which strategies are effective and what successful sales models look like today and tomorrow. Fields of action such as digitalization, relevant KPIs, CRM and customer dialogue as well as employee knowledge and motivation will be addressed and examined in a specific context, with the aim of showing participants new approaches and presenting successful sales models in a concentrated form. They will learn which factors will be decisive for competition in the future. In addition to compact presentations, Sales Power offers workshops on topics such as digitalization, leadership in sales, multi- and omnichanneling and strategic dialogue marketing. Stand-up lunch, relaxed aperitif and a networking dinner.Speakers Day 1Adrian GostikAndreas LangFredy PortmannHans-Georg HäuselJohn CharlesKarl SpachmannThomas Bahc Program Day 2The second day is aimed at a broader audience. It focuses on factors that are currently relevant on the sales front. What distinguishes successful sales professionals today? Internationally sought-after trainers and coaches will impart tried-and-tested techniques and tools that make it possible to sustainably increase sales performance. The topics range from the right way to deal with emotions to support through sales-specific apps and a stylish appearance. The talks are based on the latest findings and are designed to equip guests with practical tools for everyday sales. Short wrap-ups and in-depth workshops ensure that participants benefit to the maximum. The second day of Sales Power motivates participants to give their best in everyday sales in order to be among the best. Speakers Day 2Christian SchmitzMartin LimbeckPaul-David BeckerSimone C. HenschThomas GeierspichlerThorsten Jekel About the organizerThe Swiss Marketing Forum is the sponsor of the Swiss Marketing Day and has more than 10 years of experience in organizing conferences. The Forum has a broad network, numerous partnerships and a professional board. The association operates independently of the professional association Swiss Marketing and has a solid financial basis.More informationThe exact program and details of the speakers can be found at swissmarketingforum.ch/sales-power.
