Ruf Lanz for the Hiltl Academy: Over 100 years of vegetarian experience
Hiltl is launching the Hiltl Academy to share the knowledge it has acquired over more than 100 years in the field of vegetarian cuisine. Ruf Lanz has created a campaign for this initiative.
According to Guinness World Records, Haus Hiltl in Zurich is the oldest vegetarian restaurant in the world. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl in the fourth generation. Now Hiltl is passing on his experience to others: in the new Hiltl Academy. The Hiltl Academy combines knowledge, enjoyment and experience through a wide range of cooking courses and information evenings, inspiring events such as Chef's Tables, individual nutritional advice and much more. In addition, trained chefs and restaurateurs deepen their vegetarian and vegan expertise in instructive professional training courses and benefit from over 100 years of Hiltl experience.
Ruf Lanz uses the rings of onions, leeks and artichokes as a surprising way of highlighting this long-standing experience in the new image campaign. Since 2006, the creative agency has been ensuring that the Hiltl brand remains on everyone's lips with multiple award-winning campaigns. The three new subjects are used on advertisements, posters, postcards and in various online applications.
Responsible at the Hiltl House: Rolf Hiltl (overall responsibility), Amber Turgeman, Marsha Lehmann (Marketing + Communication). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Grit Wolany, Isabelle Hauser (Art Direction), Markus Ruf (Text), Pascal Trütsch (Consulting). Photography and image processing: Felix Streuli.
