Robust growth
Public Relations: The Swiss PR industry generated 8.6 percent more revenue last year, exceeding its own expectations.
Public Relations The Swiss PR industry achieved 8.6 percent more turnover last year, exceeding its own expectations. 2006 proved to be another year of growth for PR agencies. At the traditional media conference of the Federation of Public Relations Agencies BPRA, President Peter Knobel was able to announce an increase in net fees of 8.6 percent. This means that the association's own expectations were clearly exceeded for the second time in a row. "After a long dry spell and a first awakening in 2005, we haven't seen this for years," commented Knobel. The number of employees also increased by 1 percent. Looking at the details, 13 of the 20 BPRA members achieved an increase in turnover. It is clearly visible that the midfield has experienced a marked strengthening. It is atypical that this growth is not concentrated in Zurich, but also extends to the regions. 59 percent of the volume was generated by the four largest agencies Farner Consulting, Burson-Marsteller, Trimedia Communications and Freicom Relationship Management.
In total, 254 PR service providers share a fee sum of just over 200 million francs. Numerous new start-ups of small agencies have led to a highly fragmented structure of the Swiss PR landscape in recent years.
The service providers organized in the association therefore feel increasingly compelled to launch a quality offensive. Twelve of the 20 BPRA agencies have already been successfully certified in accordance with the Consultancy Management Standard CMS II.
Peter Felber from the Board of Directors looked for explanations for the pleasing growth and believes that more and more second opinions are being sought from outside on communication issues. There is also a trend towards more events - and these need to be accompanied by professional PR. "Marketing communications must be transformed into corporate communications in order to make an impact."
Board member Christian König was able to report that the PR industry has succeeded in creating a reliable agency ranking with imaginative calculations, despite the well-known requirements of the American Stock Exchange Act. The Swiss model could even become a "role model for Europe".
There have only been minimal shifts in this ranking.
Andreas Panzeri
In total, 254 PR service providers share a fee sum of just over 200 million francs. Numerous new start-ups of small agencies have led to a highly fragmented structure of the Swiss PR landscape in recent years.
The service providers organized in the association therefore feel increasingly compelled to launch a quality offensive. Twelve of the 20 BPRA agencies have already been successfully certified in accordance with the Consultancy Management Standard CMS II.
Peter Felber from the Board of Directors looked for explanations for the pleasing growth and believes that more and more second opinions are being sought from outside on communication issues. There is also a trend towards more events - and these need to be accompanied by professional PR. "Marketing communications must be transformed into corporate communications in order to make an impact."
Board member Christian König was able to report that the PR industry has succeeded in creating a reliable agency ranking with imaginative calculations, despite the well-known requirements of the American Stock Exchange Act. The Swiss model could even become a "role model for Europe".
There have only been minimal shifts in this ranking.
Andreas Panzeri
